In this episode, Charlie, Rita and Jose get excited for the InspirED 2020 Brilliance Awards and run through their favourite categories. In the Deep Dive segment, the team then debate how school marketers can be brave with their school brand and make steady growth and changes without fear of breaking it. In a new podcast segment Top Tips, the team share some easy and actionable steps to help improve your school marketing. This week, Charlie shares his tips on copywriting narratives to maximise engagement with prospective parents. Finally, in the Rants and Raves segment, the hosts rave (and debate) the top private school website design trends as predicted by Blackbaud.

Episode Links:

InspirED - 2020 Brilliance Awards

https://www.inspiredsm.com/2020-brilliance-awards

Marketing Mag - How to be brave without breaking your brand

https://www.marketingmag.com.au/hubs-c/opinion-how-to-be-brave-without-breaking-your-brand

Wylie Communications – To reach readers, avoid writing in the first person

https://www.wyliecomm.com/2019/08/writing-in-first-person/

Blackbaud – What are the Top Private School Website Design Trends for 2020?

https://k12hub.blackbaud.com/blog/what-are-the-top-private-school-website-design-trends-for-2020