We close out 2025 with one of our favorite conversations of the year. Mammoth Lakes’ John Urdi (soon to be the CEO of Surf City USA) shares how his community embraced a Tourism Business District that extended past lodging to include restaurants, retail and attractions. But it goes further, as his destination has endured California fires. And his DMO has played a leadership role in attempting to mitigate the environmental realities that threaten the very existence of the destination. Join us.