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Summary

In this episode of the ChiroCandy Podcast, Matt Keenan interviews Bailee Bragg, the Google Director at ChiroCandy. They discuss the benefits of advertising on Google and how it can complement other advertising platforms like Facebook. Bailee emphasizes the importance of omnipresence in advertising, reaching potential customers wherever they are. They also touch on different types of Google ads, including search ads, display ads, and local service ads. Overall, the conversation highlights the power of Google advertising in reaching a large audience and driving quality leads.

Takeaways

• Advertising on Google can be highly beneficial for chiropractors, as it allows them to reach potential customers who are actively searching for their services.
• Omnipresence is key in advertising, as it ensures that your brand is visible to potential customers wherever they are, whether it's on Google, Facebook, or other platforms.
• Google offers various types of ads, including search ads, display ads, and local service ads, each with its own advantages and targeting options.
• By combining Google advertising with other platforms like Facebook, chiropractors can maximize their reach and create a more comprehensive marketing strategy.
• Google has a massive user base, with billions of people using the platform every day, making it a valuable advertising channel for chiropractors.
• Regularly optimizing and monitoring your Google ads is crucial to ensure that you are getting the best results and reaching your target audience effectively.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho