Are you dreaming about Barbie yet? This week we do a deep dive into the marketing that has continually been going viral since April of this year. We explore how the iconic doll brand also became a digital marketing icon by creating trends and making marketing moves that will go down in toy history. Get ready to dive into the world of Barbie and her groundbreaking marketing team for the highly anticipated live-action film, releasing on July 21st, 2023.

Over the past five years, marketing strategies across all industries have shifted to social media platforms, leading big brands to market on Facebook, Instagram, and Google Ads. But how does a brand stand out amidst the constant scroll? Barbie's team seems to have the answer, embracing iconic partnerships and leveraging the signature pink and femme essence of the Barbie brand.

In this episode, your host Azhelle Wade, a toy industry expert, takes you on a journey through some of the most successful Barbie marketing efforts deployed in recent years. She breaks down how you can apply similar concepts to your own toy business, regardless of whether you're an aspiring toy entrepreneur with limited funds or a toy executive looking for creative marketing ideas.

From the Barbie Selfie Generator that went viral on Instagram to the Barbie Xbox Controller collaboration with Forza Horizon, and the immersive Barbie World Experience, you'll discover the power of creating unique, Instagrammable moments that captivate your audience and build a sense of brand ownership among consumers.

So get ready to learn from Barbie's marketing playbook and discover how these marketing moves can inspire and elevate your toy business. Whether you're a toy startup or an established toy company, this episode will provide you with valuable insights on how to engage and captivate your target audience like never before.

So grab your headphones and get ready to dive in.

EPISODE CLIFF NOTES:

• [02:10] The Rise of Social Media Marketing: Discover how Barbie's marketing team mastered social media and gorilla marketing in the digital age.
• [03:25] Barbie Selfie Generator: Learn how the iconic Barbie selfie generator went viral on Instagram and engaged audiences with personalized Barbie movie posters.
• [06:00] McDonald's India Best Use Case: Uncover how McDonald's India creatively used the Barbie AI app to promote their Big Mac with a Barbie movie twist.
• [14:06]Barbie Malibu Cafe: Explore how the Barbie Malibu Cafe created an Instagrammable and immersive experience for fans, and how you can do the same for your brand.
• [22:07] Themed Airbnb for Your Brand: Discover how Barbie's Dreamhouse Airbnb listing allowed fans to experience the world of Barbie in real life and how you can do something similar.
• [28:10] Barbie Going Viral: Observe the power of organic marketing as Barbie-related content goes viral, demonstrating the impact of social media on brand engagement.
• [34:05] Do Your Homework: Pick one of the Barbie marketing tactics discussed and start planning how you can apply it to your brand.

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