The ADHD CEO

182: ADHD Money Mindset: Why We Self-Sabotage Our Pricing (And How to Fix It)


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Ever quote $2,000 then somehow send $800? Your ADHD brain has specific quirks that sabotage pricing success.

Discover the neurological reasons we undercharge and the surprisingly simple fixes that actually work.

What You'll Learn:

  • The real reason ADHD brains struggle with pricing (hint: it's neurological)
  • How rejection sensitive dysphoria sabotages your bank account
  • Why "nice people don't charge a lot" is toxic programming
  • The "Best Friend Test" for confident pricing
  • How to separate pricing from emotions using the 24-hour rule
  • The Value Anchor Method that changes everything


Key Takeaways:

  • The Reality Check Exercise: Write down EVERYTHING you actually do for clients
  • Emotional Regulation: Use the 24-hour rule before sending quotes
  • Practice Pricing: Say your rates out loud until you stop cringing
  • Value-Based Thinking: Price the transformation, not just your time

    ADHD-Specific Insights:

    • How our "built-in critic" affects pricing decisions
    • Why comparison spirals are especially dangerous for ADHD brains
    • The connection between people-pleasing and undercharging
    • Practical coping strategies for pricing anxiety


    Action Items:

    1. Complete the Reality Check Exercise this week
    2. Apply the "Best Friend Test" to your current pricing
    3. Practice saying your ideal rates out loud 3 times
    4. Implement the 24-hour rule on your next quote


    Here’s what’s helped me and my clients, and could help you too:

    • Focused & Free Membership

    • Content Sprint System

    • Voice Notes AI

    • ADHD Entrepreneur Telegram Channel

    ...more
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    The ADHD CEOBy Alyece Smith

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