Summary

In this episode, Jenni Bush interviews Gemma Knight, a copywriter for equestrian and rural business owners. Gemma explains the difference between copy and content writing, emphasizing the importance of writing persuasive and conversational copy. She provides tips for writing copy that connects with the audience, including using contractions and starting sentences with conjunctions. Gemma also shares insights on writing an effective about page and the benefits of joining her Copy Club. She discusses the limitations of AI in copywriting and highlights the importance of creating emotional connections in copy. Gemma concludes by praising her experience working with Jenni Bush and encourages listeners to focus on the benefits and transformation their products or services offer in their copywriting.

Chapters

00:00 Introduction and Definition of Copy

01:31 Challenges in Writing Copy

03:02 Tips for Writing Conversational Copy

04:45 Writing an Effective About Page

06:58 The Copy Club

10:14 The Importance of Writing Authentic Copy

11:21 The Pitfalls of AI in Copywriting

14:48 Creating Emotional Connections in Copy

17:29 Working with Jenni Bush and the Benefits of Coaching

21:25 Final Tips for Improving Copywriting

25:13 Where to Find Gemma Knight

For more info on Gemma visit:

https://www.gemmaknight.co.uk/

And for all things equestrian business see https://www.JenniBush.com