What if the real problem with your ads isn't the platform, but the offer you're trying to sell?

Today's guest, Rohan Sheth, founder of GrowRev, is here to break down why so many businesses are wasting money on ads in 2025—and it's not because of bad targeting or the wrong platform. The problem is much deeper than that. Rohan explains why your offer needs to be dialed in before you even think about running ads, and how the landscape has shifted so much that what worked just a few years ago won't cut it anymore.

He also shares how a major platform sued him over an automation tool, wiping out his entire business. Instead of giving up, he fought back using smart PR tactics, rebuilding stronger than ever.

If you're frustrated with your ad performance or still stuck in old-school marketing methods, this episode will give you a fresh perspective on what actually works today.

Tune in to hear how to stop wasting money on ads and start seeing real, scalable results.

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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

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Key Takeaways:

• 00:00 Intro

• 01:54 Where are people wasting money on ads in 2025

• 05:38 Marketing before and after the pandemic

• 07:12 Marketing platforms and ad spend optimization

• 11:30 Testing offers

• 13:51 What funnels are working right now?

• 17:09 Getting sued by a major platform

• 25:44 Building social influence in 2025

• 33:17 Who should be on social and who should not?

• 36:10 Marketing agencies and AI in the next 5 years

• 38:51 Converting social influence into business

• 45:11 Troll content on TikTok

• 48:52 Advice for brand new entrepreneurs

• 52:27 Outro

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Additional Resources:

🔹 Rohan's Website: https://www.rohansheth.io/

🔹 Rohan on IG: https://www.instagram.com/rohan_sheth/

🔹 Rohan on LinkedIn: https://www.linkedin.com/in/therohansheth/?originalSubdomain=ca

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

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