Summary

In this episode, Jenni Bush discusses the factors to consider when deciding whether to participate in a trade show. She emphasizes the importance of calculating both the immediate and long-term return on investment. Jenni also highlights the benefits of trade shows, such as networking opportunities and brand exposure. She provides insights into customer lifetime value and the significance of tracking marketing efforts. Finally, she shares a list of key questions to ask before committing to a trade show.

Takeaways

Calculate the immediate and long-term return on investment before participating in a trade show.

Trade shows offer networking opportunities, brand exposure, and potential partnerships.

Track marketing efforts and analyze data to measure the impact of trade shows.

Ask key questions about the event, including attendee demographics, cost, and competition.

Chapters

00:00 Introduction and Overview

02:36 The Benefits of Trade Shows

04:05 Calculating Immediate Return on Investment

06:49 Long-Term Return on Investment

08:11 Brand Exposure and Awareness

09:09 Networking Opportunities

09:39 Partnerships and Collaborations

11:26 Customer Lifetime Value

12:51 Marketing Efforts and Data Analysis

14:17 Key Questions to Ask Before Committing to a Trade Show

LINKS:

Visit www.JenniBush.com to book a consultation

Get the Calculator tool here https://www.jennibush.com/is-having-a-stand-at-a-show-right-for-your-equine-business/