What if your marketing strategy is overlooking the one channel with the highest engagement?

In today's episode, Chris Brisson, founder of Salesmsg, reveals why SMS marketing is still the most powerful communication tool for businesses in 2025—and it's not just because of the open rates. Chris dives into the importance of compliance, explains the massive shift from one-way texting to conversational, two-way communication, and why businesses need to be using SMS as part of their marketing arsenal right now.

But Chris doesn't just talk strategy. After building his first company, Call Loop, he shares why he made the tough decision to shut it down and launch Salesmsg, a company focused on reimagining SMS marketing for modern businesses.

If you're still relying heavily on email or other outdated methods, this episode will open your eyes to a whole new world of customer engagement.

Tune in to learn why SMS isn't just a trend, but a business tool you can't afford to ignore!

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This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!

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Key Takeaways:

• 00:00 Intro

• 01:31 Biggest mistake business owners make with SMS marketing

• 03:29 The importance of compliance

• 06:40 Email vs. SMS

• 13:29 Textizing your business

• 18:27 The future of SMS marketing

• 22:25 The story of Call Loop

• 26:17 Salesmsg: Building a successful product

• 37:07 The impact of AI on SMS marketing

• 39:46 Advice for aspiring entrepreneurs

• 45:58 Outro

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Additional Resources:

🔹 Chris on Instagram: https://www.instagram.com/chrisbrisson/

🔹 Chris on LinkedIn: https://www.linkedin.com/in/chrisbrisson/

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

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