This episode provides a comprehensive guide on how to plan and prepare for a show or event. It covers setting clear goals and objectives, collecting leads and increasing sales, leveraging the event and creating buzz, preparing marketing materials, following up after the event, stand design, keeping the stand clean and uncluttered, setting up and practicing in advance, engaging with visitors and choosing staff, and taking care of yourself. The episode concludes with an essential show checklist.

Takeaways

Set clear goals and objectives for the show or event.

Collect leads and find ways to increase sales during the event.

Leverage the event to create buzz and generate interest.

Prepare marketing materials and follow up with leads after the event.

Design your stand to reflect your brand and messaging.

Ensure proper lighting and furniture for your stand.

Keep the stand clean and uncluttered to attract visitors.

Set up and practice in advance to ensure a smooth experience.

Engage with visitors and choose staff who can effectively represent your brand.

Take care of yourself during the event to maintain energy and focus.

Chapters

00:00 Introduction and Overview

02:15 Setting Clear Goals and Objectives

03:36 Collecting Leads and Increasing Sales

06:24 Leveraging the Event and Creating Buzz

11:37 Preparing Marketing Materials

13:59 Following Up After the Event

15:55 Stand Design: Branding and Messaging

19:16 Stand Design: Lighting and Furniture

22:33 Keeping the Stand Clean and Uncluttered

27:10 Setting Up and Practicing in Advance

35:02 Engaging with Visitors and Choosing Staff

39:11 Taking Care of Yourself

41:27 Conclusion and Essential Show Checklist

READ THE BLOG VERSION HERE https://www.jennibush.com/how-to-plan-and-prepare-to-exhibit-at-a-trade-show-or-event-with-your-equestrian-business/