Logo archivist Chris Creamer (SportsLogos.net) and graphic brand designer Todd Radom (Todd Radom Design) join this week's show to dive into the rich and fascinating visual story of the National Hockey League's nearly 103-year history - as told by the names, logos and uniforms of its teams.

Their new book collaboration Fabric of the Game: The Stories Behind the NHL's Names, Logos and Uniforms is a comprehensive look into the rationale behind and the execution of the iconography of each of the league's major historical franchise lineages - from the respective journeys of today's 32 teams to the forgotten former clubs of yore.

Of course, we go long and hard into the visual foibles of the latter - who can forget the Cleveland Barons, Kansas City Scouts, Colorado Rockies, California/Oakland/Bay Area/California Golden Seals, the Atlanta Thrashers, or even the New York/Brooklyn Americans?

But there are plenty of revealing tidbits and surprising twists for fans of today's NHL franchises - including directionless Stars, wayward Flames, cartoonish Ducks - and a hot debate on just where team histories should go when they pull up stakes for greener pastures.