SMC: School Marketing and Communications

185: The how and why of visual branding in telling your school's story


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We start this episode by considering the impact of the upcoming iOS updates on your social media advertising in Making News. Then it's a Deep Dive into the how and why of aligning your school's visual branding with your storytelling before we answer a listener's question about which audience should be targeted with which social media platform. This month we're raving in Rants and Raves, as we delve into what it is that makes a design look good.

Episode links:

iOS updates for Apple could affect your Facebook Ads – WordStream

Facebook Business Manager's guide to the iOS updates

Visual Branding and Storytelling – Mailchimp

School Marketing Journal

Why Does a Design Look Good? – Nielsen Norman Group

The Marcom Society

...more
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