SMC: School Marketing and Communications

186: How to foster a great relationship with your Principal


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In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising.

Episode links:

Facebook Analytics will be departing for good

De La Salle College

Why display advertising is misunderstood and how to use it more effectively

The Marcom Society

...more
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