Summary

In this episode, Jenni Bush provides a checklist for trade shows and events for equine businesses. She covers pre-event planning, strategic planning, packing list, during the event, and after the event.

Takeaways

A checklist is essential for trade shows and events.

Pre-event planning involves identifying ideal clients, calculating footfall, and determining event costs.

Strategic planning includes marketing and promotion, stand design, and team briefing.

The packing list should include essential items like tables, chairs, lighting equipment, stock, technology, and health needs.

During the event, focus on branding, safety, rest breaks, and lead management.

After the event, follow up with leads, review event success, utilize social media and PR, and properly store and pack away items.

Chapters

00:00 Introduction and Overview

01:04 Pre-Event Planning

03:19 Strategic Planning

05:14 Packing List

07:54 During the Event

08:51 After the Event

READ THE BLOG POST & GET THE CHECKLIST HERE https://www.jennibush.com/essential-trade-show-and-event-checklist/