The power of niche

A ‘Langpreneur’ I know spent $35K on an event ran by a world class entrepreneur that you know from social.

Someone I also look up to.

And yes, loved the event.

They studied his business. Their key insight; his conversion rates were too low.

Then he came to our event for creators in the language space.

And so he asked us how to increase his conversion rates.

And then he told us what his conversion rates were.

We were surprised!

They were high… for a business in our niche..

We could tell, because we’ve been working with language businesses for over a decade.

Suddenly, the conversation changed.

It wasn’t about conversion rates anymore.

After some digging, we discovered another way for him to grow his business.

Something only someone with a deep understanding of our niche would have noticed.

Now it’s still too early to say wheter these insights will actually grow his business.

But the point is clear.

There is a lot of power in creating solutions for a very specific customer avatar. Online language entrepreneurs in our case.

That’s the power of picking a niche.

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