In this episode, Jenni Bush discusses what to do after a trade show to maintain the flow and maximize success. She emphasizes the importance of following up with leads promptly and reflecting on the event experience. Jenni also advises on storing and organizing event materials, identifying replacements, and maintaining a professional appearance. She highlights the value of utilizing social media and PR to keep the buzz alive after the show. Additionally, she emphasizes the need to analyze return on investment and use the insights to inform future event planning.

Takeaways

Promptly follow up with leads and collect their contact information.

Reflect on the event experience and document what went well and what could be improved.

Store and organize event materials in a way that is easily accessible for future shows.

Utilize social media and PR to keep the buzz alive after the show.

Analyze return on investment to measure the success of the show and inform future event planning.

Chapters

00:00 Introduction

01:28 Following up with leads

02:55 Reflecting and reviewing the event experience

04:23 Storing and organizing event materials

05:47 Identifying replacements and maintaining a professional appearance

06:14 Utilizing social media and PR

07:13 Analyzing return on investment

08:07 Planning for future events

09:06 Conclusion

READ THE BLOG HERE https://www.jennibush.com/what-to-do-after-the-show-to-keep-the-flow/