School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

There is a problem that is deeply ingrained into the structural fabric of Australia's independent school sector. Schools need high-level marketing support, but only a few of the largest schools can access this type of talent. A concept borrowed from the commercial world might be the answer. This episode, we discuss the role of the 'Fractional' Director of Marketing, how they operate and why this role might be right for your school.

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