The “Double down on what’s working” advice has a major flaw.

It can make you overlook obvious gaps in your business.

Example #1

• Who: A content creator with tons of traffic

• What worked: Creating content

• Usual advice: Create more content

• Real bottleneck: Nothing to sell

• Better advice: Create a product

Example #2

• Who: A language learning app

• What worked: Facebook ads

• Usual advice: Run more ads

• Real bottleneck: High churn

• Better advice: Improve the product

A better question to ask (in my opinion) is:

“What is the ONE thing that, if you had it, would make everything else easier?”

Tim Ferriss calls it the “big domino.”

For many creator businesses, it's most of the time a matter of:

- Better video ideas

- More promotion

- Creating more products to sell

- Or simply repackage them

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