In this episode of Haulin Assets 2.0, we look back at the rapid growth from 1 truck to 12 in just 2.5 years—right before the freight market flipped. What seemed like momentum quickly turned into hard lessons. This episode breaks down the three biggest assumptions that didn’t hold up and how they reshaped the way the business runs today. 

1. Direct shipper relationships would be easy to land.

2. Being financially conservative was the main key to success.

3. Broker freight could carry us long term.

After growing too fast heading into a freight downturn, the approach shifted: slower, controlled growth, bringing on a partner, and building smarter through market volatility.

More energy. More entertaining content. More focus on the operator’s day-to-day life—not just ownership, but life on the road and how to make it better.

Growth without strategy will humble you. Relationships take longer than you think. And broker freight alone isn’t a long-term plan if you want to build something that lasts.

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We’re just getting started.