smj:  school marketing journal

189: Leading change in school marketing


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School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

School communication and marketing is changing, and whether you like it or not, this means your school marketing will need to change. However, the most significant barrier to your school's adaptation to this new landscape is not the customers nor the technology, it's managing the change required. This episode, we discuss how we believe you can lead your school through change effectively, and share some common reasons why school marketing change initiatives falter.

Get in touch at [email protected]

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