SMC: School Marketing and Communications

189: Measuring return on investment for school marketers


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This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it's a rant or a rave!

Episode links:

The Marcom Society

Top 10 KPIs every marketing team should track

Mind-blowing Digital Marketing ROI Statistics 2021

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