In this week’s episode, I have a delightful conversation with Louise Brogan about how she helps people boost their online visibility through content marketing, specifically through LinkedIn. Louise walks us through how to build a sustainable presence using four key pillars of her LinkedIn strategy—especially valuable for busy entrepreneurs and thought leaders.

She also shares how to effectively use video to strengthen your LinkedIn presence, as well as common mistakes to avoid when developing your profile. We also talk about her book, Raise Your Visibility on LinkedIn, and how the book-writing journey impacted her growth personally and professionally.

Louise is an award-winning LinkedIn expert, author, podcaster, YouTuber, and mother of three who runs a boutique marketing agency working with B2B clients to create their LinkedIn content with a focus on video marketing. She is a Small Business Champion in the UK and was recognized by King Charles at a special reception at Buckingham Palace. She is very proud to champion other entrepreneurs, especially women over forty.

Learn more about Louise:

• Grab Your FREE Guide: 3 Easy Ways to Get Started with Video
• LinkedIn
• Raise Your Visibility Online podcast
• YouTube @RaiseYourVisibilityOnline

Book recommendation:

• The Poisonwood Bible, by Barbara Kingsolver
• Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow

Follow me on:

• Instagram @stacyennis
• Facebook @stacyenniscreative
• LinkedIn
• YouTube @stacyennisauthor

To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.