Episode Summary

Welcome to episode 19 of the Enterprise Excellence podcast. Today I am speaking with Mr Kevin Eyre, the founder and director of SoundWave Global. Kevin has had an extensive career in the field of Enterprise Excellence, leading and consulting in change management within some of our largest manufactures, finance institutions and supply chains. Kevin talks to us about the power of leadership language in transformation programs.

A baptism of fire followed when Keven moved to a male-dominated, large aerospace business. The use of expletives during conversations was a part of the culture. Managers would give employees an aggressive dressing-down every week. What were the negative workforce behaviours as a result of this? This environment provided Kevin with many opportunities to reflect on his learning and language philosophy.

The Soundwave program is built on the fundamental belief that language is a precision instrument. The way that we use the tool of language can have highly predictable results. This knowledge alone does not override people's natural habits and tendencies, however. People often continue to speak ineffectively if they do not have options available that make them think, what could I say instead? 

Soundwave helps people raise their consciousness as they begin to look at and hear how they talk. It teaches people to look at their language's effect on others and look at themselves differently. The program also encourages people to develop a broader range of language and fluidity.

Kevin provides us with a practical example of a particular leader who did evolve his language style and how he went about this. Humorousness played an important role here. Although humour currently sits outside of Soundwave, Kevin would like to explore its relevance to the workplace and relationships in general.

I guess that we can finish this conversation with Kevin by asking: How can we get better at our God-given conversational ability?

LinkedIn: https://www.linkedin.com/in/kevinceyre/?originalSubdomain=uk

Website: https://www.soundwave.global/

Email: [email protected]

Book mentioned:  The Social Construction of Reality: A Treatise in the Sociology of Knowledge, Peter L. Berger and Thomas Luckmann

Quotes

02:10min Inside an organization, what's helping or hindering performance and what's the relationship between performance and learning? And you don't have to be around it very long before you see that, at an intuitive level there are quite strong connections. Where learning is poor, performance seems to be poor. Where learning is good, performance seems to be better.

33.02min if we got 100 people in a room, and somebody is presenting. Their presentation should ordinarily take about 5 minutes. But actually, the person is continuing to drone on after 20 minutes. In technical Soundwave terms, we say this persons moved from the voice of articulation to the voice of verbosity. Ok? Waffling on, droning on. The question is, what's the effect on the 100 people in the room?

Links

LinkedIn: linkedin.com/in/kevinceyre

Website: soundwave.global

Phone: 07860 387627 (Mobile)

Email: [email protected]

Twitter: ChazzieEyre

Key Takeaways

1. Power of language

2. Power of which a le

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