Welcome back to another episode of The Game Plan podcast!

We got a special one today as Mike Thurston joins us in Dubai to unwrap his eclectic past, from his university antics in Newcastle to becoming a successful entrepreneur, YouTuber and fitness model.

In this episode, we delve into the ethics of product promotion, founding Aurora Athletics, the shift from training to content creation, and the nuances of building a successful YouTube channel. We also discuss the importance of consistent training, good nutrition and the impact of alcohol on your social life, health and productivity.

Enjoyed the conversation? Leave a like, comment and subscribe for more!


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(00:00) Preview and Intro
(03:08 Mike’s Early Life and Education
(06:17) Transition to Personal Training and Starting Aurora Athletics
(11:12) Building a YouTube Presence 
(17:44) Mike Thurston Advice for Young Entrepreneurs
(18:53) Thoughts on Sam Sulek And New Age YouTubers
(23:58) Life in Dubai
(25:42) Mike Thurston Reveals His Income Streams
(29:26) Is Mike Thurston Natty or Not?
(34:38) Training and Nutrition Philosophy 
(39:55) Importance of Training With Purpose
(45:47) Why is Your Diet Important?
(50:04)The Impact of Alcohol on Fitness and Lifestyle
(01:00:04) Dating Scene in Dubai
(01:06:38) Having a Family 
(01:08:57) What’s Mike’s 2024 Looking Like?