🎧 Summary:

In this episode of the Programmatic Digest, Hélène sits down with Alexa Fulmer, a seasoned programmatic buyer and advocate for inclusion, to discuss what it's really like navigating agency life as a gay woman of colour. From microaggressions and being the only person of colour in the room to building confidence and community, Alexa shares her story with vulnerability, insight, and strength.

They unpack how authenticity in the workplace often comes at a cost, the emotional labour tied to identity, and why representation matters—especially in leadership. Alexa also reflects on her early career decisions, the pressure to conform, and how she now leads with empathy and purpose.

This episode is a must-listen for anyone passionate about inclusion, equity, or simply trying to show up fully in their career.

🧠 About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Executive Membership – For mid- to senior-level programmatic pros seeking ongoing growth Join here

• Accelerator Program – 6-week intensive training with live coaching Sign up

• Self-Paced Course – Learn at your own speed Enroll here

⏱ Timestamps:

(00:00) – Welcome & how Hélène and Alexa connected (02:17) – Alexa's path from hospitality to programmatic media (06:28) – Publicis, programmatic vs. digital, and career pivots (09:15) – Diversity at big vs. small agencies in the US & UK (13:02) – Launching (and losing) a DEI newsletter (17:35) – Microaggressions: "Can I touch your hair?" moments (22:41) – Hélène's story on being erased in client meetings (27:15) – Allyship, proximity, and true support (30:55) – Communities to join: Our Third Place, TWIP, Sisters in Sales (35:10) – Authenticity in corporate culture: what it costs (40:27) – Advice to early career professionals: "Feel the fear and do it anyway"

👤 Meet Our Guest:

Alexa Fulmer – Programmatic Buyer & Inclusion Advocate 📎 Connect on LinkedIn

💻 Meet The Team:

Hélène Parker – Chief Programmatic Coach 🌐 heleneparker.com🔗 LinkedIn

Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 LinkedIn

🎓 Learn Programmatic:

• For Teams: heleneparker.com/workshop

• For Individual Buyers: heleneparker.com/library

• Subscribe to the Newsletter: heleneparker.com/newsletter