With the proliferation of online magic shops, we are seeing the slow demise of the mom and pop, brick and mortar magic shops. I posted a podcast featuring three dealers (which you can hear by Clicking Here)  This podcast shows the other side of the two-headed coin by getting a perspective from some people in key positions with two of the largest online dealers: Penguin Magic and

00:02:29 - Tim Trono was with Murphy's Magic for a dozen years but is now working with Penguin Magic. He talks about how they work together to help brick and mortar shops. In particular, Penguin recognizes that they can't be the sole seller of magic to the world, so they He also talks about their business model and how it differs from some others like Ellusionist and Theory 11. In particular, they try to offer unique products and have a singular look and brand. He also discusses the Penguin lecture series and why it has become so successful. He talks about their growth, bumps along the road, and more.

00:27:33 - Jason Brumbalow, Director – New Product Development with Murphy's Magic Supplies talks about Murphy's role as a jobber which wholesales to retail owners, both online as well as brick and mortar shops. He talks about their model for success and how they have moved with the times. He also discusses market trends, online videos, the proliferation of playing cards, and the pros and cons of online shops versus brick and mortar shops and the future of buying magic.

Download this podcast in an MP3 file by Clicking Here and then right click to save the file. You can also subscribe to the RSS feed by Clicking Here. (please note: this RSS Feed subscription system may not work with Android systems). Remember, you can download it through iTunes. See the preview page by Clicking Here.