Defra published a summary and response to the government-led Request for Views on AHDB in April 2020.

In this episode, John Bates talks to AHDB Chair, Nicholas Saphir, on a new pledge to levy payers having listened to feedback. Commitments outlined by Nicholas include a new strategy, featuring key areas of farm performance and marketing (both home and overseas) underpinned with independent evidence, improved communication, a new ballot on the levy and reviews of AHDB’s governance and levy systems.

Listen out for upcoming episodes featuring Nicholas on AHDB's new strategy, and learn more about AHDB’s commitment to levy payers here:

ahdb.org.uk/commitments

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