As the Cambridge Analytica scandal continues to unfold, Joan Shorenstein Fellow Dipayan Ghosh, who recently left Facebook's Privacy and Public Policy team, joins us for a double-header on data privacy, digital advertising, and their effect on our democracies. In this episode, Ghosh walks through the myriad ways companies like Facebook and Google collect and leverage data to target users, increase engagement, and ultimately sell advertising. He then discusses the challenges inherent in any effort to regulate the industry.