In this explosive episode of Shoulder to Shoulder, Rabbi Pesach Wolicki speaks with media strategist Eitan Fischberger about Israel's missteps in the global information war — and what must change if Israel wants to win hearts and minds. They explore how Hamas manipulates the media, and why Israel's messaging often falls flat. Pesach also takes on the Gaza famine narrative, using hard data to show how humanitarian aid has continued to flow — and how Hamas, not Israel, is endangering Palestinian civilians.