In this episode, Roger Williams joins Nathan Wrigley to discuss the complexities and evolution of sponsored contributions in the WordPress community. They explore how companies like Kinsta can support WordPress and other open source projects, balancing philanthropic goals with business realities. The conversation covers practical strategies for sponsorship, bridging gaps between individuals and organisations, and the challenges of aligning community-driven and financial motivations to ensure WordPress continues to thrive. If you’re interested in how WordPress sponsorships work, how business and community might collaborate, or you’re seeking practical advice as a contributor or company, this episode is for you.