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We are going back to the 90s to look at a presidential apology to help us learn a PR lesson for today.
Learn the importance of apologizing for mistakes, why the right use of words is imperative, and why you need to action an apology rather than just hinting at one. We also dissect other public apologies to see who was successful in the their aapology and who botched it.
Key Points From This Episode:
Tweetables:
“Apologies aren’t easy.” — @MollyMcPherson [0:03:06]
“[Good apologies] all comes down to words.” — @MollyMcPherson [0:03:14]
“‘I deeply regret the fact that…’ is not apologizing!” — @MollyMcPherson [0:08:54]
“In the event of the incident or the moment where you need to apologize, make sure that you do! And use the word ‘apologize.’” — @MollyMcPherson [0:14:14]
Links Mentioned in Today’s Episode:
Bill Clinton
Bill Clinton on Twitter
Molly McPherson on TikTok
Molly McPherson on Twitter
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
© 2025 The PR Breakdown with Molly McPherson
4.7
168168 ratings
We are going back to the 90s to look at a presidential apology to help us learn a PR lesson for today.
Learn the importance of apologizing for mistakes, why the right use of words is imperative, and why you need to action an apology rather than just hinting at one. We also dissect other public apologies to see who was successful in the their aapology and who botched it.
Key Points From This Episode:
Tweetables:
“Apologies aren’t easy.” — @MollyMcPherson [0:03:06]
“[Good apologies] all comes down to words.” — @MollyMcPherson [0:03:14]
“‘I deeply regret the fact that…’ is not apologizing!” — @MollyMcPherson [0:08:54]
“In the event of the incident or the moment where you need to apologize, make sure that you do! And use the word ‘apologize.’” — @MollyMcPherson [0:14:14]
Links Mentioned in Today’s Episode:
Bill Clinton
Bill Clinton on Twitter
Molly McPherson on TikTok
Molly McPherson on Twitter
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
© 2025 The PR Breakdown with Molly McPherson
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