In this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Educator: 'Schools need dedicated social media staff — principals' … but not for the reasons you might think.

Episode links:

• In rare move, Elon Musk meets Twitter employees to give 'freedom of speech' address
• 21 Ways Independent Schools Can Use Twitter
• Why the fortnightly school newsletter is dying
• Schools need dedicates social media staff ­­­— principals

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