This week, we're diving into the challenges and opportunities for women in the beer industry and community with the thought-provoking findings from The Gender Pint Gap: Revisited report by Dea Latis. Using the report as a starting point, we'll explore the ten challenges and nine opportunities it highlights, addressing critical aspects such as the need for gender-neutral marketing, inclusive spaces, and better representation in mainstream advertising.

We'll share personal anecdotes and our thoughts on the opportunities outlined in the report, like promoting premium beer, emphasizing taste over price, and introducing low or no-alcohol options. Additionally, we'll touch on how these changes can cater to different age groups and demographics while creating education and career opportunities in the industry.

We discuss the societal norms and constraints that influence women's attitudes toward beer, the physical and psychological impacts they face, and the necessity for businesses to make ground-level changes to support inclusivity.

This is such an important piece of research and we give a huge thanks to Annabel Smith and Dea Latis for taking it on.

You can read the report for yourself here:

https://dealatisuk.wordpress.com/2024/05/23/thegenderpintgaprevisited/

Here is the article Tori found about women working in the beer industry:

https://www.goodbeerhunting.com/blog/2021/5/19/buzz-kill-the-physical-psychological-and-financial-price-women-pay-for-working-in-beer

And catch up on our episode with Dr J here:

https://lovebeerlearning.co.uk/a-womans-brew-podcast/episode-075-a-conversation-with-dr-j-of-the-brewers-association

Get in Touch:

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Tori: @adventures_in_hoptimism

Joanne: @lovebeerlearning

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Music: Higher Up by Shane Ivers - https://www.silvermansound.com