What if you could create a marketing funnel that works for you while you sleep?

Today's guest, Patrick Riddle, is here to show you how to turn cold traffic into cash with a high-converting funnel. Patrick is a seasoned entrepreneur and the CEO of a multi-million-dollar educational publishing company. After getting his start in real estate, he shifted to the info product space, where he's helped thousands of students grow their businesses using smart marketing strategies.

But Patrick's strategy isn't just about driving traffic or having a good offer. It's about owning the customer journey from start to finish. He explains how to create front-end offers that bring in the right leads and then maximize profit with smart back-end partnerships, allowing you to scale without risk. We're talking recurring revenue, software upsells, and affiliate partnerships that pay you long after the first sale.

Plus, he reveals why email marketing is still king and how you can take advantage of the most underutilized tool in your marketing arsenal to grow your business.

Tune in to learn how to turn your funnels into money-making machines and stop leaving cash on the table.

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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

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Key Takeaways:

• 00:00 Intro

• 02:22 The impact of AI on the info product space

• 03:32 Building a marketing funnel that actually works

• 05:25 Patrick's winning business model

• 18:17 Building an all-star team

• 21:58 Order bumps and upsells

• 28:10 Scam reviews, reputation management, and compliance

• 38:46 Becoming a CEO

• 53:08 Advice for aspiring entrepreneurs

• 56:56 Outro

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Additional Resources:

🔹 Patrick's website: https://patrickriddle.com/

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

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