From 15 years in the bar and restaurant industry to crushing top sales in freight, Serena’s journey is anything but ordinary. A mom, two-time surrogate, animal lover, and tween volleyball coach, she’s bringing heart, hustle, and some real perspective to the freight game.We’ll talk sales, service, and what it takes to succeed in this industry with grit and grace.

Thinking of becoming an agent? Not sure what type of person thrives in that world? Curious how to make the transition or what the real pros and cons are?

We’ve got an all-star panel lined up:

Levi Van Pay – LDI Logistics

Jennifer Hoffman – Trinity Logistics

Andrew Beall IV – Freight Flex

Shawn Gengler – HDShips

Ryan Chabot – Margin Freight

These are folks who live and breathe agent recruiting and have helped countless people find their fit in the agent world. Come with your questions, we’ll break it all down.

Meet Chadd Olesen, CEO and co-founder of AVRL. For nearly a decade, Chadd has been an entrepreneur, marketer, and technology leader.

In 2017, Chadd and his team launched AVRL to connect disparate systems for Fortune 500 companies. By early 2018, AVRL was working with most of the Fortune 10 & had secured two rounds of funding from extremely notable firms including SAP, Social+Capital, Fontinalis Partners & Morpheus VP. Today, leading 3PLs and Asset-Based Carriers leverage AVRL's technology to automate & execute disparate systems (TMS / WMS / Shipper Portals / ETC). AVRL is currently #496 on the INC 500 & one of the fastest growing companies in Austin, TX.

Ryan Joyce is the CEO of GenLogs, the Truck Intelligence platform that applies AI to a nationwide network of sensors, commercial, and open-source datasets to track commercial truck patterns. GenLogs unlocks dark carrier capacity, combats fraud/theft, and unveils coast-to-coast freight lanes. Ryan previously spent over 15 years in the US Intelligence Community conducting counter-terrorism operations throughout the Middle East. He likes to joke that he used to track terrorists, but now he tracks trucks.

Seid Yimer is GenLogs' Head of Data & Analytics, where he leads a team transforming disparate and messy data into actionable insights for freight and insurance customers. Seid spent considerable time at Georgia-Pacific before leading Data Science efforts at Inspire Brands, which includes Dunkin', Sonic, Jimmy Johns, Arby',s and Baskin-Robbins. He lives in Atlanta, GA, and has an encyclopedic memory of American films.

This episode features two leaders from GenLogs, a company using AI to transform the freight industry

Meet Aaron Decker, CEO of Multi Service Fuel Card, a seasoned sales and marketing leader with a passion for innovation and customer experience. Since joining the company in 2012, Aaron has climbed the ranks from Director of Marketing to CEO, leading the brand through its acquisition by Shell in 2021.

Under his leadership, Multi Service has embraced a startup mindset, launched a new mobile app, and doubled down on a customer-first approach, serving fleets across the U.S. and Canada. When he’s not leading the charge, you’ll find him cheering on his K-State Wildcats or bringing his office-famous bulldog, Bo, along for the ride.

Get ready to hear from a freight industry disrupter who’s all about empowering people, transforming legacy systems, and keeping America moving.

We’re sitting down with none other than Matt Silver, Co-Founder & CEO of Cargado, the tech startup shaking up cross-border logistics. With 17 years of experience in logistics, primarily focused on cross-border Mexico freight, Matt leads a team dedicated to creating innovative solutions for more efficient logistics operations. Under his leadership, Cargado has raised nearly $10M in venture capital, supported by top-tier investors. Previously, Matt founded Forager, which was acquired by Arrive Logistics, and started the Mexico division of Coyote Logistics. He also writes a weekly newsletter about cross-border logistics, freight technology, and entrepreneurship (aka building in public).

We’re sitting down with Hunter Landreth, CEO of KCH Transportation, for a conversation about grit, growth, and leadership in freight.

Hunter’s story is one of relentless hustle. Starting as a Logistics Coordinator in 2015, he spent a decade mastering the industry from the ground up, ultimately becoming CEO by 2025. With a strong background in operations and leadership, Hunter brings a unique perspective on what it takes to grow within an organization and lead in a constantly evolving market.

Solomiya Tomkiv grew up immersed in the world of trucking, witnessing firsthand the challenges that carriers and brokers face daily. Her family's trucking business gave her early exposure to the complexities of logistics, from managing freight operations to navigating theindustry's financial and operational hurdles.

With a degree in finance, Solomiya combined her industry knowledge with a strategic mindset, leading her to take on leadership roles in logistics and transportation. She co-founded FreightRate, a company focused on providing tailored logistics solutions, further deepening her expertise in freight management and supply chain optimization.

Recognizing a major inefficiency in the freight brokerage space—reliance on manual phone calls for booking and tracking shipments—Solomiya saw an opportunity for innovation. She co-founded WireBee, an AI-powered communication platform designed to help freight brokers automate routine phone calls, increasing efficiency and reducing costs. Under her leadership, WireBee is revolutionizing how brokers interact with carriers, improving response times, and streamlining operations across the industry..

We’re sitting down with David Bell, CEO & Co-Founder of CloneOps.ai, and a powerhouse in the transportation and logistics world. Beginning his career in 1995, David Bell quickly ascended through various roles in the transportation industry. His leadership as CEO of Smith-Cargo Transportation led to its successful exit and sale to a Private Equity firm. With over 30 years in the transportation sector, he co-founded Lean Solutions Group, where he successfully led two liquidity events with private equity and expanded the company to employ over 10,000 individuals in Latin America. David was an instrumental figure in shaping the go-to-market strategies, partnership alignments, and visionary roadmaps for the company.

We’re sitting down with Paul Singer, Co-Founder & CEO of FleetWorks, for an inside look at how they plan to revolutionize the freight game. Paul breaks down: - How FleetWorks is using AI to automate your brokerage - Why he stepped into the tech side of freight - His take on where AI is taking this industry If you’re a broker tired of chasing coverage manually, this one’s for you.