Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

2 Guys discuss the challenges marketers face with peak season marketing and how intent data can help optimize revenue in the on- and off-season.

Larry and Allen talk about why storytelling is a vital element that may be the difference between success and failure in your direct marketing strategy.

In the eleventh episode of 2 Guys and Some Data, Allen and Larry discuss the surprising relationship between Millennials and direct mail.

Allen and Larry discuss how to classify, and use, consumer data in an era of data overload.

Allen and Larry take on the foundation of marketing principles, the 4 Ps, in the ninth episode of 2 Guys and Some Data. How have consumers and technology reshaped the 4Ps and are marketers keeping up?

Allen and Larry discuss the evolution of retargeting and how it's not only a digital tactic for marketers today — it's being used in direct mail, TV, and more.

In our seventh podcast, Allen and Larry discuss where direct to consumer marketing was 5 years ago, where it is today, where they think it will be in 2022 — and what you should do now to prepare.

Get insights from industry experts on how to incorporate individualized marketing tactics into your digital and direct marketing strategies.

In this fifth podcast, get insights from industry experts, Allen and Larry, on why next-gen marketers must individualize marketing pieces and why consumers deserve and expect an individual experience.