2 Pizza Marketing

AI this. AI that. AI is everywhere. If you're overwhelmed by the mounts of tools leveraging AI, you're not alone. Melissa and Ashley share practical ways you can use AI as a co-pilot to tackle marketing projects. How are you using AI in practical ways?

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Host Melissa Moody sits down for a conversation with multi-talented and exceedingly thoughtful marketing expert Bolaji Oyajide - Founder of Demanded Marketing and previously at well-known B2B brands including TestBox, Bevy, and Metadata. Bolaji's stories will push you to think about:

- How burning the candle at both ends can either leave you burnt out... or with your inspiration lit

- Who we are at our core - and then history and stories that shape us as people and marketers

- How Maslow's Hierarchy applies to us in our own marketing roles

- How being unique lets you align with your customer in the best way

Also mentioned: 

• Song of Significance - the latest from Seth Godin: https://seths.blog/song/
• Audience Plus: www.audienceplus.com
• A marketing mess (including a no-show celebrity) that will inspire you to persevere in the face of unexpected challenges!

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Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Want to get your brand in front of an engaged group of small-team marketers who can be champions for your product that makes them: happier, better at their jobs, or better at life!? Listen to hosts Ashley and Melissa discuss what they look for in the sponsors for this show (yes, they're picky!) and the audience that sponsor brands can reach by partnering with us.

Want more info? Get in touch via the website (www.2pizzamarketing.com) or [email protected]

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Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Mary Keough sat down with Ashley to chat about content pillars, marketing messes, and a strategic narrative exercise. Mary is Head of Marketing at Map My Customers and documents her career journey on LinkedIn. She's always sharing practical and useful B2B marketing advice ever since Chris Walker encouraged her to—she's the definition of building in public!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Soo... we accidentally launched a website for 2 Pizza Marketing! Well, Melissa got COVID and decided to whip up a website. In all reality, this is a special moment for us, as we are having a marvelous time with guests and new topics in Season 2 and it feels good to make things more official. Listen to Melissa and Ashley explain how it came about, how they made it, and the way it'll bring together all things 2PM in 2023 and beyond. We've met incredible marketers over the last year so we want to keep inviting more marketers to the 2PM community and podcast. Take a look and let us know what you think! We're open for feedback.

Check it out for yourself at www.2PizzaMarketing.com

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Join a first-time-chat between host Melissa Moody and VP of Marketing @ UserGems - Trinity Nguyen. You'll hear these two leaders dive into customer retention and advocacy as components of marketing, the importance of testing - but not too much, how staying focused on your priorities happens at both small and large companies. Keep your ears open for a super smart tip on how to keep experimenting even after you get the sales lead.

In this episode:

• https://www.linkedin.com/in/trinitynguyen/
• User Gems (usergems.com)
• Descript (descript.com)

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Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Video. Video. And more video. Ashley chats with Nolan Mccoy, Head of Video and Creative Content at Chili Piper about how he's using video in B2B. They also dive into Nolan's Webflow marketing mishap. Hint - it involves breaking code...

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Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

In this episode, Melissa chats with Will Milano - CMO of Integrity Solutions and a marketer in the professional services industry for 20+ years. Also the host of podcast Mental Selling, Will explores the mental/attitudinal challenges of marketing on a small team, reiterates the importance of consistency, and challenges the tendency toward random acts of marketing.

In the episode:

• The Mental Selling Podcast: https://www.integritysolutions.com/resources/mental-selling-sales-podcast/
• Headline Analyzer: https://coschedule.com/headline-analyzer
• Integrity Solutions: integritysolutions.com

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Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

You read that headline right... Could you imagine launching a reality TV show for your B2B company? Alexis Kilroy, Marketing Director at Stay AI, knows about the madness of airing a reality TV show. She chats with Ashley about her time at Triple Whale, her new role as a marketing lead, and her marketing mess with giving up trust, autonomy, and control.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Sit down with Dustin Tysick, VP of Revenue at TestimonialHero (www.testimonialhero.com) to talk about connecting marketing into the full revenue journey, the "trust gap", the power of authentic testimonials, and how to best use testimonials in the right format and purpose throughout the entire customer journey. p.s. We also talk about AI (#thisismyshockedface)

In this episode:

• Dustin's podcast: B2B Revenue Leaders: https://open.spotify.com/show/2udACPyvSwCtJcU5HJOQOH?si=9d70990247ae4521
• Unsponsored Ad from Dustin for data compilation solution: https://www.clay.com/
• Sales customer capture tools like Gong, Clari, Jiminy... and others
• Louis Grenier's F-ng FastBuyer Insights Tool: https://www.everyonehatesmarketers.com/

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com