2 Pizza Marketing

Sit down with Alex Schulte, previously lead marketer at Donut and currently Fractional CMO.  She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing.  Including: 

•  Finding the between delegating and owning things so they don't drop
•  Alex's newest project: Climate Film Fest NYC
• Why marketers decide to get involved in a mission-driven organization or business
•  How we spend time on projects that mean something to ourselves. 
• The shift of NPOs to being run more like corporate structures and the challenges of marketing salaries catching up with that
• Adding mission into your own existing day job
• An all-important Arrested Development reference
• The painful challenges of co-marketing with a partner larger than your own company

Links from the show: 

• Alex's Bio on LinkedIn
• Climate Film Fest NYC (@climatefilmfestnyc)
• Ecologi (ecologi.com)
• Send Check It (sendcheckit.com) subject line tester
• We Are For Good Podcast (weareforgood.com)
  
  

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

In this follow-up episode to "Navigating a Pivot", Careswitch Head of Growth Connor Kunz shares the outcome of the pivot he was working on - alongside Melissa Moody's pivot recap from her time at Gated.  You're going to hear the two discuss the nitty-gritty of what it looks like: 

• when you pivot to an entirely new sales model
• when you pivot to a new product altogether
• when you have to psych yourself up to keep digging in
• when building a website as part of the pivot is the right OR WRONG thing to do
• under the pressures of VC investment
• when roles change post-pivot 

This one's messy - and captivating.  We'd love to hear from others out there who have gone through pivots as well! 

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

So many marketers find themselves as the first marketer... or even the first everything at a startup.  Adam Shaw, expert marketing consultant, has recently started Marketing for Founders (marketingforfounders.com) and will share the lessons he's learned in playing the early-stage marketing role - and helping others do the same.  
Host Melissa Moody and Adam talk about: 

• being able to reach out when you need help across marketing functions 
• going rapidly and removing barriers to speed
• the one area of marketing that people always need help with 
• the enduring value of an email list
• guerilla marketing tactics to drive sales

Shout-outs for: 

• Marketing for Founders: marketingforfounders.com
• https://www.dmndmarketing.com/

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Join hosts Melissa Moody and Ashley McGovern as they tackle the tough question: How do you really know if a company is right for you as a job seeker? In this episode, they share personal insights and experiences that go beyond the surface. Warning: It gets personal.

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Hosts Melissa Moody and Ashley McGovern talk about their favorite 2023 Black Friday marketing campaigns from:

- Beis
- Patagonia
- Katelyn Bourgoin

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Are you creating the right bottom of funnel content? Fact check yourself with today's episode which features the wonderful Lashay Lewis, Founder of Authority Plug. Lashay tells host Ashley McGovern about:

- Her approach to creating bottom of funnel content
- How to use her content marketing dashboard to consolidate content
- Why feature mapping is imperative to creating good content

Get Lashay's content marketing dashboard: https://authorityplug.com/#contentdashboard 

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Melissa's been waiting a while to share this guest with you: Mark Huber, current VP of Marketing at UserEvidence and previously at Metadata. You may know him from his marvelous podcast Demand Gen U, and he's here to share some real talk about what the first 90 days as a startup marketing leader should look like, looks like in reality, and means for your sanity. 

We'll hear Mark talk about: 
- learning from his mistakes
- what he planned and how it all went sideways
- the importance of internal marketing
- staying close to your product as a marketer
- and of course his favorite AI use cases

Follow Mark on LinkedIn:  https://www.linkedin.com/in/markehuber/
User Evidence: https://userevidence.com/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

If you're overwhelmed with AI, tune into this episode to hear practical ways to start using it for content marketing purposes. Tom Winter, Founder of AI Writer at SEOwind, will convince you the important of AI in writing and why it's not going to go away.

Tom chats with host Ashley McGovern about:

- Misconceptions with AI and writing
- Easy ways to get better responses from ChatGPT
- How he's using AI at his company

Find Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/
Learn more about SEOwind: https://seowind.io/ 

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Melissa welcomes back expert marketer and AI consultant Drew Brucker to the show to dive into Generative A.I. images and how 2 Pizza Marketers can shift from seeing the field as "extra" and more as a way to make their roles successful.  Listen to find out where YOU fall in the three stages of AI adoption: tourist, commuter, or local.  

Hear use cases for generative AI images for small-team marketers.  Understand the differences between  AI image platforms and hear more about the company approach that Midjourney is taking.  

Of course, you'll get actionable tips for small team marketers.  
Here are a few of the shout-outs from the show: 

• Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/
• The Jam Packed Guide to Midjourney Mastery: https://dcbruck.gumroad.com/l/mnbzwc
• Midjourney: midjourney.com
• F Fast Buyer Insights Tool from Louis Grenier: https://www.everyonehatesmarketers.com/
• Mutiny's Surv-AI-vor program for AI use cases: https://www.mutinyhq.com/ai?invite=melissamoody

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

We have a bonus episode in store for you to kick off season three. In this mash-up of female, mostly-B2B podcast hosts - you'll hear from Melissa Moody (2 Pizza Marketing), Jane Serra (Women in B2B Marketing), and Corrina Owens (Direct - with Corrina and Taylor).  We recap how we met at the recent GTM 2023 event from Pavilion and all of our learnings from that event, what we plan to do differently in 2023, and what our predictions are for events in the new year.  

• Women in B2B Marketing podcast: https://podcasts.apple.com/us/podcast/women-in-b2b-marketing/id1657968325
• Direct podcast: https://podcasts.apple.com/us/podcast/direct-with-corrina-taylor/id1688175099

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com