2 Pizza Marketing

When should you hire a marketer? As a first-time marketing hire, how should you create your budget? Host Ashley McGovern and Ashley Kent, Founder of Clear Start Creative, talk all about strategies for early-stage startups. 

Learn more about:

- Building a marketing budget from scratch
- Perspectives on the role of a first-time marketing hiring
- The importance of defining positioning and brand identity early 
- Understanding a strategic ads approach

Check out Clear Start Creative: https://www.clearstartcreative.com/

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Listen in as two ex-Googlers, Jesse Friedman and host Melissa Moody, chat about marketing at Jesse's fast-growing tech brand called Tremendous.  His team is already at the top of the 2 Pizza limit, but he's seen many of the same challenges and shares what he's learned about: 

- Reporting directly to founders (both COO and CEO)

- Growing into a bigger team and how to hire to get there

- Product v sbrand marketing across lines of business

- Uncovering new audiences as you grow 

- Creating brand awareness for a product that people know they need, but don't know exists

Special shout-outs to:

- Jesse's company Tremendous:  https://www.tremendous.com/ 

- Krisp.ai : the tool that Jesse shared he loves using

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling.

Topics discussed are:

- Examples of first-party data storytelling
- How to pitch data ideas to your CEO
- What to do if customers don't want to share their results publicly
- How to distribute first-party data content successfully

Learn more about Jonathan: https://www.linkedin.com/in/jonathan-gandolf/
Learn more about Kathryn: https://www.linkedin.com/in/kathryn-browning/
Learn more about Karl: https://www.linkedin.com/in/karl-christofer-veske/

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Do you create case studies? Host Ashley McGovern and Marina Krivonossova, Founder of Retold, do. They chat about their case study strategies to help out all the small-team marketers who wear the case study creation hat.

Tune into topics like:

•  How to approach creating a case study
•  Should you outsource case study creation?
• How do you distribute a case study successfully?
•  Should you gate your case studies?

Marina's LinkedIn: https://www.linkedin.com/in/marina-krivonossova

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Break out of the B2B world for a bit and join Melissa as she sits down with dynamic marketer from The Escape Game: Teddy Cheek.  It's an episode packed full of specific ideas for you, on topics such as: 

•  Hiring a designer first 
•  Creative hyper-local marketing strategies (incuding OOH)
•  Their hand-created Digital Diagnostic Score, which blends their local SEO presence, link presence, and review site presence
•  Why Teddy wants a "hot dog stand marketer" way before he wants a "guitar hero marketer" (you'll have to listen to find out...)
•  Cutting through brand confusion in a crowded category
•  How you can create a branded experience EVERYWHERE to help bolster your brand
•  Upside to consolidating their data in Hubspot

Teddy's LinkedIn: https://teddycheek.com
The Escape Game:  https://theescapegame.com/
Bonus: Shout out to Mason Cosby and Scrappy ABM!

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

How can you develop brand partnerships plays? Jaclyn Fried, Director of Integrated Partnerships and Social at Pvolve, tells host Ashley McGovern how she did it for fitness brand Pvolve.

In this episode, you'll learn:

• How Pvolve started off as a seven-person team
• How Pvolve partners with brands like Goop and celebrities like Jennifer Aniston
• How you can take Jaclyn's partnership tactics and apply to your partner marketing campaigns

Learn more about Pvolve: https://www.pvolve.com/

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

In the first solo episode, host Ashley McGovern shares more about 2 Pizza Marketing's newest (and first) sponsor: Chili Piper.

Ashley talks about:

1. The journey to landing a partner with one of the most recognized B2B brands
2. The decision behind monetizing 2 Pizza Marketing
3. How Melissa and Ashley structure their ad proposal for potential sponsors

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.    

He and host Melissa Moody chat about: 

• The fundamentals of positioning for fast growing tech companies (and everyone else too)
• The concept of "advantage stacking"
• How to find balance between brand and product marketing
• How to build a customer journey model
• The wins that can be found by talking with HAPPY customers

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing!  This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands.  He's also a fractional marketing consultant who had a lot to share with host Melissa about: 

• why early stage marketrs should be thinking about investing in PR
•  how PR relates to the other marketing activities you're doing
•  three types of information you should have ready to give to reporters/media relations
• how to train your executives for PR wins
• the way that messaging directly impacts PR success
• how to tie your pitch to Travis Kelce and Taylor Swift (well, not reallky, but you can hear how Stephen did!)

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Ashley McGovern talks to Jay Desai about his roles at Captivate Talent and Summarize, and as the co-host of the Rocket Fuel podcast. Jay's experiences led him to create SummarAIze to automate the sometimes tedious process of repurposing audio content into multiple formats. 

Learn more about Nut Tree: https://nuttr.ee/

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com