2 Pizza Marketing

2 Pizza Marketing

By 2 Pizza MarketingBusinessMarketing
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2 Pizza Marketing episodes

  • Hacking Productivity as a Small-Team Marketer with Dmitry Shamis (HubSpot)

    Welcome to Season Four of 2 Pizza Marketing! In our premiere episode, host Ashley McGovern sit down with Dmitry Shamis, former HubSpoter turned solopreneur.

    Tune in to hear Dmitry share practical tips on:

    • Systematizing processes for experimentation
    • Tackling random acts of marketing
    • Reminiscing on HubSpot projects
    • Transitioning to solopreneurship

    Follow Dmitry on LinkedIn: https://www.linkedin.com/in/dmitryshamis/
    Follow the Creative Brand on LinkedIn:  https://www.linkedin.com/company/thecreativebrand/

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    39 min
  • Season 4 Trailer: We're Back Baby!

    Dig into the marketing journeys of small-team operators in season four of the show, premiering this Sunday, April 28th, 2024! Hosts Ashley McGovern and Melissa Moody give you a sneak peek into what's in store for this exciting season. Tune in for a preview of the incredible guests lined up to share their insights and stories.

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    10 min
  • Reviewing April Fool's Day Jokes from Brands like Barstool, Chili Piper, & Scotch Tape (Pizza Bite)

    Join us for a laid-back chat about April Fool's Day jokes. From clever marketing antics to downright silly stunts, your hosts Ashley McGovern and Melissa Moody talk about the best April Fools' Day pranks from notable brands.

    — Scotch Tape
    — Chili Piper
    — Barstool
    — Commsor

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    8 min
  • Making Software Buying Easier with Reviews, Interactive Demos, Pricing Pages, and Communities with Bobbi Steward (Revyse)

    Meet Bobbi Steward, Co-founder and CEO of Revyse. Host Ashley McGovern dives into a conversation with Bobbi about property technology and real estate. 

    Join the conversation to hear Bobbi share the mission behind starting Revyse, the ins and outs of the multifamily industry, and the push for transparency in B2B transactions. 

    Plus, they tackle topics like the challenges of naming a business, crafting marketing offers, and the unique experiences of working with your spouse.

    Learn more about Revyse: www.revyse.com

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    31 min
  • Creating Standout Moments & Partnerships to Build Brand Affinity with Katrine Reddin (Commsor)

    A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including:  

    • How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths well
    • Understanding the challenges of events and how to stand out
    • Where marketing ideas come from at Commsor
    • The critical importance of partnerships at a small company
    • The role of company vision in shaping marketing strategy and culture
    • The stellar Secret Santa campaign in partnership with Sendoso 
    • ... and the secret marvelous mess related to the much-coveted Commsor purple hoodie sweatshirt! 

    Mentioned in the episode: 

    • Katrine's profile on LinkedIn: https://www.linkedin.com/in/katrine-reddin/
    • Commsor:  www.commsor.com
    • Ashley and Katrine's Infinite Revenue Playlist Podcast: https://www.linkedin.com/company/ashley-katrine-s-infinite-revenue-playlist/
    • Sendoso:  www.sendoso.com
    • Grove Cookie Company: www.grovecookiecompany.com/

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    32 min
  • Choosing Between Being an Individual Contributor or CMO + Mastering Full-Stack Content Marketing with JP Arnaud-Marquez (Loop)

    Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss:

    - The traits of a versatile 'full-stack' marketer
    - Collaborating with cross-functional teams
    - Contrasting success metrics for individual contributors and managers

    LinkedIn: https://www.linkedin.com/in/jparnaudmarquez/
    Newsletter: https://www.contentcaptains.com/
    The Away Game Documentary: https://www.youtube.com/watch?v=BMyqVbxwl1o&t=100s

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    45 min
  • Protecting Revenue by Building Your Brand with Elizabeth Hague

    If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode.  You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies.  She's also on the advisory board of Morning Brew's Learning Center - and a new mom who's balancing it all! 

    Elizabeth chats with host Melissa Moody and gets into: 

    • When you might need a brand marketer on a small team
    • How brand ties into everything from revenue protection to investor narrative
    • How to convince your leadership to care about brand
    • The importance of strategic hiring and retention
    • Working to be "uncomfortably comfortable" with hard business decisions
    • The chaos of acquisitions and pivots

    Find Elizabeth on LinkedIn here: https://www.linkedin.com/in/followelizabeth/

    Shout-outs include: 

    • Mailchimp
    • Chat GPT
    • Notion 
    • Warmly
    • Nicole Leffer
    • Everybody Hates Marketing podcast
    • Women in B2B Marketing podcast

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    45 min
  • Building a Social Media Strategy and Supporting the Founder Brand Strategy with Bella Rose Mortel (beehiiv)

    Listen in to Ashley McGovern's chat with Bella Rose Mortel, the Social Media Strategist at beehiiv, as they chat about the secrets to crafting killer social media content. Learn how beehiiv conquered Twitter, LinkedIn, TikTok, and Instagram with their organic strategy. 

    In this episode, learn how to:

    • Nail down your brand's voice
    • Embrace experimentation: Just go for it and 'test it'
    • Dominate across various social platforms.

    Follow beehiiv on LinkedIn: https://www.linkedin.com/company/beehiiv/

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    32 min
  • Marketing to Marketers with Ryan Narod (Mutiny)

    Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about: 

    • Tapping into the curiosity of marketers
    • Weaving B2c and innovative patterns into standard B2B marketing
    • The story of Achoo, Mutiny's raccoon mascot
    • Background on the SurvAIvor campaign, really showing how to use AI for tactical marketing use
    • How Mutiny has come to be known for games and campaigns that bring play into education on content that marketers care about
    •  Two critical tips to pulling off a BIG campaign idea as a small focused team
    •  One of Melissa's favorite terms: M.E.C.E. (Mutually Exclusive, Collectively Exhaustive)
    •  The marvelous mess of self-imposed deadlines

    Shout outs: 

    •  https://www.mutinyhq.com/
    •  Ryan on LinkedIn: https://www.linkedin.com/in/ryannarod/
    • Mutiny's Surv-AI-vor Campaign
    •  Navattic: https://www.navattic.com

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    35 min
  • Part One | Building Trust With Your CEO & Alignment on Marketing's Role (with Blame It On Marketing Podcast Hosts)

    The 2 Pizza Marketing podcast met with the Blame It On Marketing podcast for a two-part series! Who doesn't love a crossover collaboration? In part one, Blame It On Marketing hosts Ruta Sudmantaite and Emma Davies talk to your hosts about the relationship between marketing and CEOs.

    Tune it to hear about:

    - How to build trust with your CEO
    - What is a good marketing ROI
    - When to report marketing metrics

    For part two of our series, hop over to the Blame It On Marketing podcast on February 29th. Melissa and Ashley will talk about how to be an effective small-team marketer.

    Blame It On Marketing: https://podcasts.apple.com/us/podcast/blame-it-on-marketing/id1658599902 

    Learn more about Nut Tree: https://nuttr.ee/

    Support the show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
    32 min

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