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Please find some links and notes from the 2 Regular Guys Podcast. Yes, people, we have a Ninja in the House! Kellie DeFries, known worldwide as the Crystal Ninja joins us to talk about all things bling. Not only does she help us break down the business of bling, but she also inspires us to work our businesses as if we have made it. She took her hobby of putting crystals and all sorts of things in her studio apartment to a worldwide operation that now finally has a much-deserved patent. She gives us some great ideas for way decorators can add perceived value to our products and also challenges us to charge what we are worth. Plus she is a heck of a lot of fun and you don’t want to miss the Strom Trooper’s helmet.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * Small Business Saturdays, tomorrow at 1PM Central - Special guest CPA and Founder of Anchor Bookkeeping, Emil Abedian is going to help us find the “The 5 Financial Numbers You Should Always Know” www.facebook.com/aaronmontgomery.info also check out the podcast versions of these live shows at www.smallbusinesssaturdayspodcast.com 

The Business of Bling Aaron: Kellie, tell us how all this started?Terry: You seem pretty excited about something you’re waiting for in the mail. Tell us about your news on a new patent.Aaron: Early on in our communications about being on the show, a very unusual decoration job came up. Talk to us about your work with street signs in Beverly Hills.Terry: What’s the most unusual item you’ve decorated?Aaron: Besides substantial labor, what kind of cost would be involved in a project like this?Terry: How about the most difficult item?Aaron: What should garment decorators be Blinging out that they are not and what value does that bring to a shop?Terry: What’s the biggest issue, the biggest struggle you see decorators having?Aaron: If you had to pick one tip you would offer decorators, what would it be?Terry: We do a lot of predicting here on 2RG. What’s your outlook for the Bling market in general? It is obviously not a fad like some predicted 10-15 years ago.Aaron: Tell our listeners how to find you and to find out about your classes, etc.Recognized worldwide for her artistry, expertise, and professionalism, Kellie DeFries, aka the Crystal Ninja, and her crew of highly skilled designers, produce the most outrageous crystal designs on planet earth—all created with SWAROVSKI crystals.

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Please find some links and notes from the 2 Regular Guys Podcast. We welcome back Kristine Shreve of EnMart to special guest host episode #2 of our ongoing series where we discuss topics about Women in the Industry. We invite 3 other wonderful young ladies to join Kristine to talk about different topics and solutions that are important to the wonderful ladies in the decorating world. This version will focus on Self Promotion and the challenges that women face when having to self promote. What tools, tips, and tricks do these powerful ladies employee to best Self Promote. Thanks to Heather Streible, Taniya Ahmed, and Lyndsie Salcido for lending their time to this great conversation.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * alphabroder Acquires Commonwealth Cotton - alphabroder announces the acquisition of New England-based Commonwealth Cotton. The independent wholesaler has served the region since 1987.

Women and Self Promotion Heather Streible is Co-owner of Replica Screenprinting which is a woman and family own screen printing shop located in Cave City Kentucky. Heather has been in the printing for over 20 years but co-owning Replica for the past 5. Taniya Ahmed is the key driver of growth for Kommon Thread, a clothing line design production, and drop ship agency. Taniya has also been a key player in helping innovate in the apparel digitally printing industry, with the newly invented hat printing platen called The CAPtain. Lyndsie Salcido entered the embroidery industry as a digitizer in 2007 and helped fuel the surge in the cottage and children’s market. In 2011, she founded the Applique Getaway, an event aimed at hobby embroiderers and small businesses. The event has grown alongside the target audience, adding vendors and classes featuring software, vinyl and digital cutting, sublimation, commercial embroidery and more, all while maintaining the event’s fun and friendly atmosphere.Kristine Shreve is the Director of Marketing for EnMart and parent company Ensign Emblem. While at EnMart, she developed and continues to write the EnMart Threaducate Blog at https://threaducate.com/ and the SubliStuff blog at http://www.sublistuff.com , as well as maintaining the EnMart Twitter feed http://www.twitter.com/EnMartian and Facebook page http://www.facebook.com/Enmartpage . Kristine also writes for a number of industry magazines and speaks about social media at the Decorated Apparel Expo (DAX) trade shows.* What were you told about self-promoting growing up?

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Please find some links and notes from the 2 Regular Guys Podcast. This week we welcome back the founder and CEO of iPersonalyze, Vic Awtry. Vic helps the 2 Regular Guys explore so new unique ways to promote our business through the use of Smart Links and Shopify. Vic gives us some great marketing techniques and ideas for winning the digital age of selling online. Do you want to take advantage of timely events and world happenings with your decorating business, we have some information that is going to help you. Don’t miss our second conversation with Vic. Hopefully one of many more to come.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * Teen Fashion Designer Headlines Breakfast at Printing United Ariel Swedroe, a 15-year-old fashion designer, will start the day on an inspirational note as the Women in Print Alliance Breakfast’s keynote speaker on October 24 at 7:30 AM at PRINTING United (October 23 - 25, Dallas).* SGIA Now Accepting Product of the Year Competition Entries - The Specialty Graphic Imaging Association (SGIA) is accepting entries for its annual Product of the Year competition through August 2. Exclusive to PRINTING United exhibitors, and judged by a panel of industry experts, the competition awards the leading products in the market across 87 printing categories.

Selling with Shopify and Smartlinks Terry: Let’s start the conversation with an explanation of the Four Waves of Mass Customization.Aaron: Vic, let’s talk about the custom gift marketplace. What is your outlook on it?Terry: Tell us about e-commerce sites with and without shopping carts. Teach us about Smart LinksAaron: What are some of the most creative ways you are seeing people take advantage of some of this technology.Terry: What is your company iPersonalyze offering in this space that can help folks?Terry: Tell our listeners where to find you.Victor Awtry is a visionary entrepreneur and founder and CEO of iPersonalyze. As an innovative and creative software developer, Victor seeks to bring the latest cutting edge personalization technologies, typically available to only larger companies, down to smaller companies and startups in the graphics, printing, and communication industries. Victor is regarded by his peers as a thought leader in the emerging Fourth Wave of Mass Customization, which Victor renames Mass Personalization since customizatio...

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Please find some links and notes from the 2 Regular Guys Podcast. Joe Piazza the 2018 Best Ambassador to the industry REGGIE winner of Siser North America joins the 2 Regular Guys and the Regulators. He discusses market trends, multimedia designs, how the craft industry is pushing the commercial industry and tips vinyl decorators should know. He also gives us a full rundown of the new sublimation focused products Siser is launching in the coming weeks. He also shares success stories and ideas for growing your business with heat printing and vinyl decoration.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * Fruit of the Loom announces plans to cut 100 jobs at company headquarters in Kentucky as reported by local news outlet WKNY. The report says that Fruit of the Loom is transferring IT services to Wipro Ltd., an IT and consulting firm based in India. WKNY says the company projects the transition to commence now through March 2020.* EnMart is proud to announce the launch of its newly redesigned website at http://www.myenmart.com The new site has been redesigned to make shopping with EnMart easier and faster. For blank patch customers, the new Patch Designer Tool allows for quick selection of patch colors and sizes and makes it possible to envision the finished patch. The Thread Selector Tool allows selection of hues from a chart and shows the closest Iris Thread match. Combined with the redesigned Thread Converter tool, choosing and converting thread colors is now quicker and easier.

Sublimation, Vinyl and Glitter Aaron: Well let’s get the burning question out of the way, what has changed for you since winning the REGGIE Award for Best Ambassador for the Industry?Terry: Summer is here and Siser has a pretty good feel for the pulse of the market. From all your travels and the interactions you have with folks on Facebook and other platforms, what trends are you seeing?Aaron: So when we see you on the road, you show us lots of cool multimedia designs. Describe what people are doing with layered vinyl and multimedia designs that have been successful. How does it add value?Terry: How easy would it be for one of our listeners to take these products and start a full-time stand-alone business?Aaron: I know the craft industry as it relates to the Silhouette and Cricut cutters is a huge market that you guy know pretty well. How the craft industry is pushing the commercial industry?...

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Please find some links and notes from the 2 Regular Guys Podcast. We talk about misinformation in garment and product decoration now and then, so we’ve decided to discuss the most common inaccuracies (kindly put) that we see and hear. Aaron, Terry plus our show producer Erich Campbell will have a roundtable discussion. Hoping to hear from the Regulators (our regular listeners) on the not-so-true information they see in the industry as well!

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

All the Wrong Ways to Decorate Aaron: So today I’m going to be MCing this fun, as you guys are the true production gurus. I have a couple of things I have seen but am looking forward to learning from you guys. Reminder we only have an hour. :) Before I turn it over, I wanted to share a note I got from Terri Sauers of CMO Screen Printings Supply, Inc. a while back that fits into this nicely. She suggested back then a segment on mishaps in shops and what they learned from it as well as crazy questions. Here are 2 -  "Can I cure my shirts in my clothes dryer". followed with "Can I use my hairdryer?"Terry: I’ll start with a DTG bit of misinformation that I’ve heard several times recently in seminars I’ve given.”You must pretreat all shirts, even white.”And I have a Part B: You must use a pretreated shirt within 2 weeks.Erich: The first and most well-known thing to be mishandled in embroidery is always stabilizer; You’ll notice that I didn’t call it ‘backing’ just now. Just because it looks like stabilizer, doesn’t mean you can use it as stabilizer. If the material you are putting behind your embroidery doesn’t provide dimensional stability, it isn’t stabilizer.And I *also* have a Part B: You should sample your designs on stabilizer to save money on fabric. If you sample on stabilizer, you’ll certainly see if you have entirely gross errors, but you won’t see any interaction between the embroidery and the garment itself. Worse, some folks sample on heavy, stable cutaway stabilizers and then go on to sew on light stabilizers and super-stretchy performancewear. You can’t change that many variables and have a clear idea of how a garment will react.Terry: Todd Downing: What about DTG and poly? Is that available yet?Aaron: So funny story, while we were discussing this week’s show I got an email trying to get me to post their click-bait article. Here is what it said;I've actually published a review guide on "Best Sublimation Printers You Can Buy in 2019". If you check it out, I think you'll find that my post is a lot more comprehensive and updated. I was thinking that my post might make a great addition to your article.

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Please find some links and notes from the 2 Regular Guys Podcast. This week's show has Aaron hosting Reagan Prefling and Skya Nelson of Fed By Threads who are some of the leaders in change when it comes to sustainability in the garment industry. Reagan and Skya talk about how to improve your companies impact on the planet, what it means for the bottom line of your company and what the future holds for what sustainability means for our industry. They give us great tips to not only improve your footprint on the world but also how to connect to your customers and drive change throughout the process.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * Wearable Magazine Announced they will be chatting live with Marci Kinter of the SGIA and Sustainable Green Partnership to hear some great ideas for shop sustainability. Send questions ahead of time to Executive Editor Theresa Hegel ([email protected]) or just tune in to the Wearables Facebook page on May 21 and ask your questions during our live chat.

Earth Positive Products Welcome both of you to the 2 Regular Guys Podcast! You guys have been making meaningful changes in our industry for a long time, can you give us some history of the company, your “why” and what brought you to this point of being known as leaders in sustainability? I love that you guys are so transparent about what it takes to be sustainable. What have been the biggest obstacles you have had to deal with along the way? How difficult was it to find an eco-friendly company to source blanks? Do you see more and more sustainable manufacturers coming online? What are some of the misconceptions of what people think sustainability and being eco-friendly is all about? How do you suggest companies get the information they need to educate their customers, vendors and other stakeholders so they can be more sustainable? Are you seeing an increase in people looking for eco-friendly and sustainable customized apparel? Is one age group more apt to purchase sustainable apparel than another?   So what have you found to be the biggest benefit to the bottom line for your company? What does the future hold for our industry? What needs to change and what are you proud of? Reagan got her start in the garment industry with a degree in Fashion Design from the Fashion Institute of Technology in New York City. She began her career at Tory Burch working as a Knitwear Designer for 8 years, designing and growing the knitwear business to one of the most consistently profitable in the company.

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Please find some links and notes from the 2 Regular Guys Podcast. On today’s episode, we talk to Deborah Corn of Print Media Center about the convergences of our two worlds, garment decorating and ink on paper printing and the coming together of those two worlds at PrintingUnited in October in Dallas. Deborah is the Intergalactic Ambassador to The Printerverse and back in February, we interviewed several amazing guests at the ThreadX event in San Diego. We called those episodes, 2 Regular Guys and a Girl who Prints. Today we are going to hear a few snippets from those interviews and discuss our thoughts on what this means for the future of all of us together. Convergence is GOOD!

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * The NBM Show has announced their locations for 2020. Look for 2019 locations: Long Beach, Calif., Irving, Texas, Cleveland, Ohio and Charlotte, North Carolina. Next year the show returns to Indianapolis and adding the new cities of Santa Clara, Calif., Richmond, Virginia, and Providence, Rhode Island. www.theNBMShow.com* Printavo Announces PrintHustlers Conf 2019 The screen printing conference takes place July 12–13 at East-West University in downtown Chicago for screen printers, embroiderers, and apparel decorators of all levels. For more information, visit www.printhustlers.com.

Convergences with the Print World Terry: Deborah Corn is with Print Media Center and is the Intergalactic Ambassador to The Printerverse. We’ve done some podcasts together under Deborah’s platform, so today we’d like to welcome her to the 2 Regular Guys! 2 Regular Guys and a Girl who Prints! Welcome to the show Deborah.Aaron: It has been a little bit since ThreadX, but we are going to be hearing some parts of interviews we did together at ThreadX, so how about a quick recap from your perspective Deborah. As an outside to the garment decorating world who is now one of us, what was your take on the event?Terry: So let's play a quick clip from Dan Marx, Director of Content Development at SGIA, who we interviewed at ThreadX. This is pulled from the middle of our interview where Dan is discussing Custom Activation, Zazzle and More. :::PlayClip::: What can the garment world help the print world with and Vice Versa?Aaron: We also had a chance to talk to someone at Th...

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Please find some links and notes from the 2 Regular Guys Podcast. Clay Barbera of trainingincorel.com joins us to talk about the world of CorelDraw and how we can best use this tool for our businesses. He shares some great tips for making it easier to use, how to find the training you need to be successful as well as some insights about the future of Corel and design in our industry. Clay is an enthusiastic teacher and his desire to help people be better production artists through using CorelDraw shows in this fast paced conversation.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * Impressions Expo and ISA International Sign Expo will co-locate next spring, April 2-4, in Orlando, Florida “Bringing these events to one location allows attendees the opportunity to explore exciting ways to expand their businesses,” says Lori Anderson, president and chief executive officer of the International Sign Association. “Both are thriving industries that offer creative ways to grow and serve clients, especially for printers who already have some of the necessary equipment.” * April 28th is the Last Day to Get Free Entrance to DAX Chicagoland in Tinley Park, IL. This is the reigning 2018 REGGIE Award winner for Trade Shows, so this is a must attend. Go to www.daxshow.com to register. Also sign up for all of the Seminars.

Corel Tips Tricks and Training Erich: What are some of Corel's strengths & weaknesses as a design program?Aaron: What are your client's most common questions in Corel software?Erich: How do you recommend a newcomer to the industry first start with artwork in Corel?Aaron: When designing in Corel, what do most people miss about the software?Todd Downing: How much of Corel is available to use on the Mac?Aaron: How can folks find you, Clay?Clay Barbera has been a consistent contributor as an educator for the imprint industry for over twelve years. His experience in advertising, marketing, & business, has helped thousands of mid-sized businesses grow. Applying real business building concepts to real-world applications, Clay teaches Corel design systems, with an understanding of production and the bottom line.TrainingInCorel.com Use the code "Imprintedu"

Facebook Live Video

Other Events * Aaron's Online Video Series

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Please find some links and notes from the 2 Regular Guys Podcast. Lyndsie Salcido joins the 2 Regular Guys and Erich Campbell to talk about digitizing, home embroidery, and making the jump to being an embroider for a living. She also fills us in on all the happenings from her past and upcoming Applique Getaways and what has become of those events. This is a great conversation about making everyone around you better only to improve yourself. With 4 people, there is lots of content to take in here.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

Becoming an Embroidery Professional Aaron: Before we get into the main topic, Let us know a little more about you; What brought you into the world of embroidery? Moreover, how did that start turn into all that you are doing today with your stock design business and the Applique Getaway?Mike Wilkerson: What was your brain thinking when someone says "yeah, but do you sell the designs" and it destroys the general business model you had, for something you thought would just be another "thing" that's in the chain of to-dos for your job?Kristine Shreve: Smart adjustments to the needs of the marketplace.  Sell what people want, not what you want to sell.Erich: As an organizer of an event, I’m sure you would recommend that embroiderers and decorators get out and mix it up at a real-world gathering; What do you think the greatest value is in attending events like the Applique Getaway, and what’s the ‘sleeper’ benefit that you think people miss?Cherin Peterson Phillips: What advice do you have for someone who has never digitized but would like to?Terry: With the Getaway, how would you describe the people and businesses you serve, and what kind of markets are they serving?Aaron: I think that your perspective is one we don’t always see on the strictly commercial, often B2B vector of apparel decoration. I know that when the business is the first concern, a lot of decorators struggle with the technical nature of doing the decoration, whereas the hobbyists are often skilled at decoration first- What do you think is the chief problem or problems facing people in your target demographic who want to make a decoration hobby into a business? How can they avoid these pitfalls?Erich: We often tout the importance of telling your story and promoting your brand; What tips would you give to hobbyist decorators trying to define a brand and build up their following and list of clients?Terry: What are the problems and opportunities you find unique in the children’s market? What other markets do you see as a great fit for the hobby-to-professional decorator?Aaron: We recently reached out to a friend we sh...

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Please find some links and notes from the 2 Regular Guys Podcast. Tune in for an exciting week with Jay Busselle of Equipment Zone joining us to talk all things branding. He will talk about how good branding improves your marketing and how having a style guide will make everything easier. Jay always has a wealth of knowledge to share so you don’t want to miss the latest from Jay. Also, the good folks from the ISS Shows have a big announcement they are releasing first here on the 2 Regular Guys! #Regulators mount up!

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * ISS Call for Presenters - mark your calendar: The deadline for submissions for the 2020 ISS Conferences is April 26, 2019.  Please note that we cannot put you on the conference program without the requested paperwork by the requested deadline. They are FIRM on this deadline, so only those submissions returned by April 26, 2019, will be considered for 2020 speaking.

Branding as Marketing Aaron: We’d like to welcome to the show Josh Carruth, the Imprinted Sportswear Show Director, and Marcia Derryberry, Editor-in-Chief with Impressions Magazine.Terry: I feel as if we should have a drum roll. Josh, ready to make the announcement?Aaron: Marcia, tell us a little about the history and connection between the show and the magazine.Terry: Josh, share your vision for the future and some of the changes you plan for 2020 and beyond.Aaron: Where can our listeners find more information?Branding as Marketing with Jay BusselleTerry: Rumor has it that Jay began his screen printing and graphics career sometime in the early 1980's in Mr. Perry's graphics class in High School. He started printing “unofficial replica” t-shirts of his favorite skiing and skateboarding companies, as well as a few bands which will remain nameless. It's been over 30 years and Jay is still hanging out with promo peeps and apparel geeks on the island of misfit toys! Jay is the marketing director for Equipment Zone; the founder of a weekly Twitter chat called #promochat and is a self-proclaimed CTO – Chief Taco Officer! Jay is a highly rated industry presenter and accomplished trainer on topics like branding, marketing, and social media.Aaron: SO WHAT CAN YOU TELL OUR AUDIENCE ABOUT BRANDING, JAY?Branding isn’t easy… I can tell you that!A lot of smart marketers have shared a lot of opinions and thoughts on the definition of a brand. This is mine:Your brand is not your logo.Your brand is not what you do.Your brand is not your product.Your brand is your style.