Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will share with you the pros and cons of each technique and the markets they can serve, plus some expected costs to get started. It will be a tongue-in-cheek battle between Terry, the screen printing and direct-to-garment guy, and Aaron, the sublimation and heat transfer guy. In the end, they will settle their differences and show you how you can bring the tools and technologies together to create multimedia garments as well as understand where everything fits in our garment decorating world.

Sponsored by: Our Success Group

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Compare and Contrast Garment Decorating Techniques

View Compare and Contrast Garment Decorating Techniques Video

Trade Shows

ISS Orlando Sept 8-10

SGIA Las Vegas Sept 14-16

ISS Ft. Worth Oct 6-8

NBM Portland Oct 14-15

NBM Charlotte Oct 27-29

NBM Denver Nov 11-12

Other News/Events

* Complete Screen Printing Business Course - Workhorse Products in Phoenix 

* Complete Screen Printing Business Course - Atlas Screen Supply in Chicago - November 12-13

* Compare & Contrast: Garment Decorating, Screen Printing, Sublimation, Direct-to-Garment & Heat Transfers - SGIA Las Vegas Room Number: N115 - September 14, 3:00 pm Pacific

Terry's Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any events or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter or Google +. You can also find information over at our YouTube Page.

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry welcome Thomas Trimingham to the show where he shared his tips and tricks for creating color separations in screen printing. He is going to go in depth on how to create screen printing color separations in Photoshop and on our Live YouTube broadcast, you can actually see the process happen. We’ll also chat with Thomas about his Corel Draw and other items that will make your a complete screen printing artist.

Sponsored by: Equipment Zone and Pic The Gift

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Color Separations in Photoshop

Introduction: Thomas Trimingham has been working in screen printing for more than 22 years as an industry consultant, freelance artist, and high-end separator. He is an award-winning illustrator, designer, and author of more than 140 articles on screen printing art and separations. Thomas has worked, consulted, and trained all size screen printing shops from small family-owned businesses to some of the largest printers in the nation. He can be reached through his site at: screenprintingartist.com

Terry: Tom, walk us through the process of creating a screen printing separation.

Quick breakdown of Color Separations:

* review the art file for resolution - edge quality - color gamut - and outside border (separate from background?)

* prep or adjust art file if necessary - including separate from background

* create sep file - resize if needed

* duplicate and create underbase file

* duplicate and create CMYK source channels

* Import these files to master sep file

* define color channels - place in print order

* pull colors using curves, color range, and/or manual selections

* test color stacking - extract and/or adjust colors

* create black keyline (if applicable) and high white

* bump underbase under hot colors

* save and/or output sep file

Aaron: Tom, can you share with our listeners a little bit about your CorelDraw training program?

***SPECIAL OFFER*** Exclusively for 2 Regular Guys listeners. Sign-up for the Free VIP Membership and then email them that you heard about them through 2 Regular Guys to get 10% Off

View Color Separations in Photoshop Video

Trade Shows

ISS Orlando Sept 8-10

SGIA Las Vegas Sept 14-16

ISS Ft. Worth Oct 6-8

NBM Portland Oct 14-15

NBM Charlotte Oct 27-29

NBM Denver Nov 11-12

Other News/Events

* Complete Screen Printing Business Course - Workhorse Products in Phoenix - :::DATES COMING SOON:::

* Complete Screen Printing Business Course -

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry welcome into the show the guys from Mobile Ink POD in Richmond, VA to talk about the different facet of their business and to give us some helpful advice on the ins and outs of mobile events. Mobile Events are one way that a screen printer or any decorator can make themselves stand out from the crowd. Hosting or working a mobile event though can be more tricky if you don't have the right mindset and tools. We

Sponsored by: Equipment Zone and Pic The Gift

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

The Ins and Outs of Mobile Events

Introduce MIP: Welcome to the show Mobile Ink POD whose goal is to solve an event planner’s problem of printing T-shirts. Instead of guessing sizes, colors, and figuring out the ideal design, they allow you to invite the Mobile Ink P.O.D (Prints on Demand) . They bring the blank inventory— in any size, style, and color!— which is no cost to the event planner. Then they print, dry, and deliver event’s Tee-shirt on the spot. In addition, the Ink Pod can print four separate one-color designs, providing attendees with multiple options! Their off-grid T-shirt printing emphasizes no-waste promotional printing. You’re saving the environment by only printing YOUR brand on the apparel that YOUR supporters choose. From Mobile Ink, we have Barrett Snow who is a Professional screen printer, mechanic, and stuntman. He is the owner and operator of the Mobile Ink POD. We also have Joseph Domino who is the creative and promotional director for Mobile Ink POD and last but not least Rob Ujevic who is the affiliate director for Mobile Ink POD.

Terry: Welcome into the show guys! Barrett, Aaron gave us a little info on you, can you share how you got into screen printing and why you went the Mobile Events route?

Aaron: Joe, what are the idea mobile events?

Terry: Rob, tell us about some experiences from working at mobile ink pod?

Aaron: Rob, how did the mobile events concept begin?

Terry: Barrett, how can others own a mobile ink pod?

Aaron: Joe, where can people go to learn about mobile ink pod?

Terry: Barrett, why should someone invest in an ink pod?

Aaron: Thanks for coming on the show. How can our listeners find you?

Trade Shows

ISS Orlando Sept 8-10

SGIA Las Vegas Sept 14-16

ISS Ft. Worth Oct 6-8

NBM Portland Oct 14-15

NBM Charlotte Oct 27-29

NBM Denver Nov 11-12

Other News/Events

* Complete Screen Printing Business Course - Workhorse Products in Phoenix

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry welcome back industry veteran Mark Coudray who has been busy growing people’s businesses through his Catalyst Accelerator program. He gives us his thoughts on looking at your business differently so you can make it something that grows for you and becomes that ideal business. He will bring several years of data from folks he has already worked with and give you some great tips for growing your business the right way.

Sponsored by: Our Success Group

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!!

In a Perfect World, What Would Your Business Be?

Mark, We talked to you just about 2 yrs ago as you were just introducing the Catalyst Plan.  Can you bring us up to date on what it is and what has happened?

Six sessions, over 100 companies through. The goal was to add $10,000 in 5 weeks. Now an 8 wk program and $25K.  Best has been a $100K increase in 8 weeks. Coaching that follows best has been $1.2M increase in 6 months.

Those results sound pretty impressive. Why does the program work so well?

It isn’t about traditional marketing and sales. Incorporates many new and innovative ideas, several of which are undergoing provisional patent applications. The key thing is that it never feels “salesy”.

How is it different from the way everyone seems to be running their businesses today?

Marketing for the Digital Economy, NOT social media, email, etc. Although those play a role. Success moving ahead is about speed and flexibility. Selling today is nothing like selling in the past.

What makes the Sales Acceleration work?

Connects with customers on a higher level. It works for ANY industry, not just decorated apparel. The customer comes to their own conclusions in a different way than they are used to. It feels very natural and normal. The best part is that is is not PRICE driven.

*Challenge is moving people into this paradigm at a rate they can handle. “Lack of faith it’s possible.” If you have an open mind, serious benefits.

Benefit an industry when a supplier offers value rather than haggling (Investment based)

Hand you a $1 bill and I hand you a $10. What do you think of next?

How would someone learn more about Catalyst Accelerator?

CatalystPlan.com  Full info there. It is an application program. We turn away about 50% of the applicants. One of the reasons it is that it has to be a fit for you. The sales pitch is really nonsale.

How often do you offer Accelerator, and when is the next session?

Catalyst Accelerator is usually offered 3x per year. Jan, April, Aug. Our next session starts enrollment on 8/22 with the first lesson on 8/29. It is an 8-week course with weekly open coaching calls on either Thursday or Friday of each week. Past Catalyst members are on those calls as well as current students.

Trade Shows

NBM Baltimore Aug 18-20

ISS Orlando Sept 8-10

SGIA Las Vegas Sept 14-16

ISS Ft. Worth Oct 6-8

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry continued our conversation from July 22nd on Using the Slow Times to Build Your Business. We’ll wrap up this subject with a discussion on Marketing… using what we’ve done in the past, and planning for the future. Great tips and tricks you can use today to build your business through marketing.

Sponsored by: Equipment Zone and Pic The Gift

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Build Your Business Through Marketing

Using the Slow Times to Build Your Business - Promotion & Marketing for a New Season

In July we talked about buying equipment, adding staff and work shifts, and several production floor improvements you could make for the coming season. Slow time will vary from business to business depending on your own marketplace, so when you do this planning will vary as well. Now, we’ll finish up by talking about promoting your business and your product line.

Reviewing what we’ve done:

Break down what your do to market your business, whether it costs money or costs time.

Let’s look at all the ways you might have promoted your business… all the obvious paid ads, social media interaction, but also things like free shirts and hats, flyers in the boxes, sponsoring events and teams, etc.

Might even want to back it up a bit further and make sure you know who your customers are and who you want your customers to be. Review your current customers and figure out which customers you want more of or more from. Then you can use this information to compare and analyze what of the items we just talked about and how the lead to your target customer.

Some promotion examples that a company could look at and how to determine results?

The key is what you said about measuring results. If we can’t measure the results in some form it is probably not worth doing.

Shows, Fairs, Street Markets: Great opportunity to get Face to Face. Many times it can be a little hard to measure the results because your absence at times can say more about your business than attendance, but have a goal before the event. Get New Customers, Make Sales, Scan Leads, etc. Make sure that trackable piece is the same for every show/event and then you can take the cost to do the show divided by the goal and know how much each event cost per show and then know what to do next year. Shows to Skip, Show to focus differently etc. (Terry’s NBM Long Beach example)

Social Media: I could do a whole show on this and I have several times for seminars etc., but Social media is really about the time and focus. There is a ton of noise, so it takes consistency, measurement, and tweaking. Use a service like HootSuite so you can track engagement and know when it is best to post. Again set your goal for why you are using social media and then my suggestion is to divide by time spent on it, not the money Sure you can (and should) pay to boost posts, but Social Media is really about the time you spend focusing on it.

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry took a deep dive into going after the back to school market with your garment decorating and personalization business. They will bring you in-depth details on ideas to market your products to the back to school niche and tips for successfully gaining increased business from it. Have a pen and paper handy as you will want to take notes on these suggestions for growing your business.

Sponsored by: Equipment Zone and Pic The Gift

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Back to School Markets

Selling directly to school bookstores and organizations like the PTO for back-to-school

Back-to-school orientation (Every school will be set up differently when it comes to decorated merchandise.)

This is the day or days all students come in for their schedules, student ideas, etc.

If someone isn’t selling apparel and other school logoed products it should be you. If someone is, no reason you can’t help them add to their inventory

Phone cases with the team mascot or even student ID printed (Riley’s school)

Partner up with another club or organization for a specialty product such as water bottles, etc.

Have back to school designs, make it easy - They are not designers or even buyers really. Just an underpaid teach most of the time or a volunteer Mom. (Story of MRE and using Shirt Kong over others.)

Getting on the School Supplies program - Amazon story, offer some personalization with the supplies to make it a kit that can be presented to the kid as a gift for their first day.

Selling to booster clubs

If the school is paying the bill, get a PO no matter how much the teacher or advisor says you don’t have to wait for it.

If the school isn’t paying, how are you getting paid?

And don’t let the school year end without getting your check!

Generic booster club or specific to a sport like football

The school booster club will support all sports

Big football schools will generally have their own booster club

Internal fundraiser - silent auction (Where can I buy those?)

White outs, black outs, gold outs…

Think of some unique applications - number on side of baseball caps

Same for high school band boosters as a separate group

Joining up? Only if you are a real booster… not just for profit.

Like nearly everyone in this marketplace, they are not professional buyers.

Can we get some examples of specifics that people can do to make this easier for the buyers?

Some things you can do to make it easy to buy… “easy to buy” is the key

You create samples - and a range of sizes for students/parents to try on

You create simple order forms to fill out

When you deliver the decorated items,

Please find some links and notes from the 2 Regular Guys Podcast. Our guest was unable to attend last second, so the 2 Regular Guys discussed things happening in the industry, Aaron's new consulting project, and attending the STL Podcast Meetup recently and the changes coming to our show. We also had a conversation about overcoming sales objections. Short and sweet today, but still good information.

Sponsored by: Equipment Zone

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Overcoming Sales Objections

Many times small business people or even professional salespeople reach the end of a sales cycle and they run into sales objections that normally seem to feel like a price or cost objection.

From my experience, I have found that a pricing or cost objection is not actually an interest in a lower price, but it is actually a lack of perceived value. To overcome this sales objection, make sure that you explain to them thoroughly why the product's value is what it is and help them find a perceived value before lowering price.

Two good ways to do this are; 1) Make sure to fully listen to them throughout the sales cycle. They will tell you during that process what is interesting them in your product or service and if you truly listen you can find the key to their value indicator. 2) A very good technique that has been used for a long time is called Feel, Felt, Found. First, empathize with them, telling them that you understand how they feel. Then tell them about somebody who felt the same way. Then tell them how that other person found your products to be valuable to them. These are the best ways we have found to overcome sales objections.

For garment decorators / screen printers, here is a good example:

So I understand that you are a bit hesitant because of the $50 artwork, screen, ink charge to take your shirts to the next level and add those additional colors. I totally understand how budgets work and feel the same way when I'm buying something. We recently created some shirts for a running club that had for years been making one color shirts for their group. They felt it was a good way to save, but a new president of the club wanted to step their shirts up to be something their members would proudly wear all the time, and we created a very colorful full-color design for them and the shirts have become the talking point of the club. The found that their members no longer just expected a shirt for being a part of the club, now the members were willing to pay a little extra for the shirts and they infused additional money into their program that helped them put together an amazing charity run to help give back to their community.

Trade Shows

* Embroidery Mart Nashville Aug 5-6

* NBM Baltimore Aug 18-20

* ISS Nashville Sept 8-10

* SGIA Las Vegas Sept 14-16

Other News/Events

* Complete Screen Printing Business Course -

Please find some links and notes from the 2 Regular Guys Podcast. For many decorators, there is a summer lull. Many of your customers are off on a family vacation, schools are closed, and just, in general, the summertime can be slower for many businesses. Aaron and Terry are going to talk about some things you can do to take advantage of this slow time to help build your business for the busier time of the year.

Sponsored by: Equipment Zone

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Other Items

NBM Show Recap

Teamwork

Seminar

All about the “qualified” buyers

Changes to 2 Regular Guys

Hangouts

Education Events (Workshops, Webinars etc.)

Using the Slow Times to Build Your Business

#1 Where do we start?

Equipment: Start the process with a tour of your plant or facility. Look around at the equipment you didn’t use last year.

Clearing the decks: Are you still holding onto your pneumatic screen stretcher even though you’ve totally converted to retensionable frames? Is there an old flash cure unit or shell of your first four color press setting around? I’m sure all of these things have sentimental value. If so, take them home and put them in your garage with your first two-wheeler. Or, just sell them. Many decorators out there would treasure your old equipment.

Supplies & Merchandise: I know printers who will hold blank merchandise for years because they can’t bring themselves to take a loss by closing the product out. Look at it this way. You’re getting zero return on your investment if it sets on your valuable stock shelves. Turn that stagnant inventory into cash and buy products that you can sell.

Inks & Chemicals: If you’re disposing of useless inks and chemicals, be certain to do it properly. That means not putting it on the garbage truck. It’s not worth the environmental risk to others and the liability risk to you. By liability risk, I mean a big fine and continued scrutiny by your local government and beyond. If you don’t have a regular hazardous waste carrier, Google for a disposal operator in your area. They’ll take inks and chemicals off your hands and relieve you of further disposal liability.

House Cleaning: Now that you’ve cleaned out your shop, clean it up. Despite many who disagree, a dirty shop is not the “nature of the beast”. Yes, many types of decoration can be messy, but you don’t have to work in the debris every day. A clean shop lowers the risk of product spoilage and makes for a better working environment. My experience tells me that a clean shop translates into higher quality work and less product spoilage. A “show place” shop should be a goal for all decorators all of the time.

#2 Projecting sales volume for next season.

Projecting Sales: Take an honest look at what you did in sales this year, and make a reasonable, rational projection for next year.

Do you have the equipment, facility, staff to achieve your projections? Projecting sales volumes for the coming season will give us financial information as a starting point.

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron discussed all things DTG in this direct to garment deep dive. Terry is coming off of an all day training seminar at the NBM Long Beach show showing people the Epson F2000 Direct to Garment Printer, so we will be asking him to share some tips and tricks from that event. The guys will also discuss the beginning of the Direct to Garment segment of our industry as well as discuss what the future might hold.

Sponsored by: Equipment Zone

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Direct to Garment Deep Dive

Where direct to garment came from in the industry.

The early days

Matt Rhome 1996

US Screen (T-Jet), Brother and Mimaki - SGIA Minneapolis 2004

Tried and failed

Screen printing pretreatment on a shirt

Printing discharge ink through a print head

Early innovators - Like car buyers at the turn of the previous century

Overview of the current state of direct to garment.

Commercial machines now

The Frankenstein machines are on the decline

Most buyers purchase both a DTG and an automatic pretreat machine

Environment is still critical

Not just clogging - head cleaning

Process is basically still the same as the early days, just vastly more consistent

Do your homework - a bit of smoke and mirrors still today

Future of direct-to-garment?

Polyesters and more specifically performance wear

Probably the biggest buzz among potential customers

All machines will print at a higher rate of speed

Pretreated garments will likely be the future as well

Trade Shows

* NBM Long Beach July 14-16

* Embroidery Mart Nashville Aug 5-6

* NBM Baltimore Aug 18-20

* ISS Nashville Sept 8-10

* SGIA Las Vegas Sept 14-16

Other News/Events

* Complete Screen Printing Business Course - Atlas Screen Supply in Chicago - July 23-24

* Complete Screen Printing Business Course - Workhorse Products in Phoenix - August 13-14

Terry's Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will have a conversation with Erich Campbell from Black Duck Embroidery and Screen Printing on his recent Printwear Shop Tune Up visit with It Takes A Stitch! On the second half of the show, we’ll dig into the startup costs and sublimation operating costs of both small format and large format sublimation printing.

Sponsored by: Equipment Zone

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Other Items

* Aaron is working on some Training Stuff

* Aaron also working with a Contract Decorator - www.picthegift.com

* Terry heading out early Tuesday for Long Beach NBM

Printwear Shop Tuneup Review

Aaron: Tell us about the company you just visited. Who are they, and where did you travel? [It Takes a Stitch in Arlington, VA - owner Regina Cassidy | home-based shop (mention hobbyist/small shop trajectory & demographic)]

Terry: What was the process you went through there? It was a weeklong visit, correct? [Initial Questionnaire / (mention Regina’s To Do list), analysis, themed days with flexibility, follow-up, and networking (mention meetup)]

Aaron: Without stepping on the upcoming Printwear article, share with our listeners just a couple of things you helped them improve. [(Mention Regina’s existing skill set and preparation) Focus! (tell brief product story) Sharing/selling (show the work you want to do) Time Management (mention learning and bus.dev.) Emphasis on focus!]

Terry: When will we see the article, Erich? [Printwear September, watch out for video content, interviews, pics, and more online at printwearmag.com]

Aaron: Thanks for giving us an early sneak peek, Erich. Tell our listeners how to find you. [First thank sponsors of Tune-Up - then - Erich Campbell on almost any social media stream including FB, Twitter, Instagram, Google+, and LinkedIn - I even do some exclusive posts for LinkedIn, but failing all of that, you can always catch my latest blog post or find links to my profiles at Erichcampbell.com]

Sublimation Operating Costs

Terry: Let’s start with a comparison of the costs involved in setting up a small format sublimation business and a large format sublimation operation.

Aaron: Reminder: I no longer have a dog in the fight so my plan here is to talk openly and name names. Plenty of great folks to work with out there and no longer do I care who that is.

Small Format - $1,000 to about $4,000 is all you need to be a professional sublimator.

SG400 or SG800, Heat Press, and Accessories

In Between - VJ628 - Fits a small niche in my opinion, but it is versatile and I’m excited to see what they do with the platform. Cost is high ($5,000 to $6,000 and $500 liter ink) but it is 8 colors, can really do well with photos (high-profit margins, picky customers) and future fluorescents and other options coming like Orange and Blue.

Large Format - $7,