Sign up to save your podcasts
Or
Share 20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
"Thou shalt not cut and paste the client brief."
"No brief is an island."
"Show the tension in the strategy."
"Share it with the creatives."
In today's Sweathead episode, Will Humphrey talks about 20 pieces of no-nonsense advice on how to write, sharpen, and present a creative brief.
Will Humphrey is an integrated planner of 15 years' experience, having worked at a huge variety of agencies (Advertising, PR, CRM, Digital) on many different clients - from telco to charity, to FS and beer. He's taught APG courses, judged the Effies, written the odd award paper, and won a pitch or two.
He likes good writing, tea, pub quizzes, and taxidermy. One of those is a lie.
Connect with him at http://twitter.com/will_humphrey or https://will-humphrey.com/.
P.S. I (Mark) managed to skip words in parts of this interview. As in, I introduce Will as "strategy", which is pretty good for Will but makes no sense. Sometimes my brain misfires but, luckily, Will is fully coherent.
**
Find out about our strategy classes at http://www.sweathead.com
Follow the fun on Instagram: http://www.instagram.com/sweathead
Subscribe to our newsletter: http://eepurl.com/dscjW5
View all episodes
By Mark Pollard
4.8
8181 ratings
"Thou shalt not cut and paste the client brief."
"No brief is an island."
"Show the tension in the strategy."
"Share it with the creatives."
In today's Sweathead episode, Will Humphrey talks about 20 pieces of no-nonsense advice on how to write, sharpen, and present a creative brief.
Will Humphrey is an integrated planner of 15 years' experience, having worked at a huge variety of agencies (Advertising, PR, CRM, Digital) on many different clients - from telco to charity, to FS and beer. He's taught APG courses, judged the Effies, written the odd award paper, and won a pitch or two.
He likes good writing, tea, pub quizzes, and taxidermy. One of those is a lie.
Connect with him at http://twitter.com/will_humphrey or https://will-humphrey.com/.
P.S. I (Mark) managed to skip words in parts of this interview. As in, I introduce Will as "strategy", which is pretty good for Will but makes no sense. Sometimes my brain misfires but, luckily, Will is fully coherent.
**
Find out about our strategy classes at http://www.sweathead.com
Follow the fun on Instagram: http://www.instagram.com/sweathead
Subscribe to our newsletter: http://eepurl.com/dscjW5
More shows like Sweathead, A Strategy Podcast
View all
99% Invisible
26,162 Listeners
Making Sense with Sam Harris
26,469 Listeners
Pivot
9,240 Listeners
The Daily
111,917 Listeners
2Bobs—with David C. Baker and Blair Enns
260 Listeners
Akimbo: A Podcast from Seth Godin
1,759 Listeners
CONFLICTED
462 Listeners
Uncensored CMO
36 Listeners
On Strategy Showcase
42 Listeners
The Prof G Pod with Scott Galloway
5,414 Listeners
Hard Fork
5,462 Listeners
Decoding the Gurus
951 Listeners
The Ezra Klein Show
15,335 Listeners
The Rest Is Politics
3,287 Listeners
The 404 Media Podcast
315 Listeners