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"Thou shalt not cut and paste the client brief."
In today's Sweathead episode, Will Humphrey talks about 20 pieces of no-nonsense advice on how to write, sharpen, and present a creative brief.
Will Humphrey is an integrated planner of 15 years' experience, having worked at a huge variety of agencies (Advertising, PR, CRM, Digital) on many different clients - from telco to charity, to FS and beer. He's taught APG courses, judged the Effies, written the odd award paper, and won a pitch or two.
He likes good writing, tea, pub quizzes, and taxidermy. One of those is a lie.
Connect with him at http://twitter.com/will_humphrey or https://will-humphrey.com/.
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4.8
8181 ratings
"Thou shalt not cut and paste the client brief."
In today's Sweathead episode, Will Humphrey talks about 20 pieces of no-nonsense advice on how to write, sharpen, and present a creative brief.
Will Humphrey is an integrated planner of 15 years' experience, having worked at a huge variety of agencies (Advertising, PR, CRM, Digital) on many different clients - from telco to charity, to FS and beer. He's taught APG courses, judged the Effies, written the odd award paper, and won a pitch or two.
He likes good writing, tea, pub quizzes, and taxidermy. One of those is a lie.
Connect with him at http://twitter.com/will_humphrey or https://will-humphrey.com/.
**
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