20 Mile March Podcast

20 Mile March Podcast

By Gabriel HershbergerBusiness
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20 Mile March Podcast episodes

  • TMM017: Turning an Idea into a Product with Massive Action
    Everything that we utilize now started from a single idea.

    From the clothes that we wear, the phones that we use, and the vehicles that we drive each day, it all began with a single idea inside a person’s mind. Everyone has great ideas to make the world a better place, but only some turn that idea into a reality.

    The solution is to take MASSIVE ACTION.

    In this podcast episode, Darby Rollins is a great example of how an idea and the vision to help more people  became a product. He created Exomend, a posture correction device,  to boost productivity, increase confidence and optimize focus.  We also talk about the philosophy and the mindset that you need as an entrepreneur.

    Who is Darby Rollins?

    Since he was a kid, Darby loved sports, and wanted to be one of the best baseball players out there. Due to a shoulder injury before his senior year, things changed. After graduation, he worked at a corporate job. However, he had a great desire to enter into the world of entrepreneurship. Darby took a great leap and took massive action with a clear vision and idea in his mind. Because of that, EXOMEND was born.

    “You have to be willing to put yourself out there. If you have an idea and you want to create a product, anybody can do it but I will tell you that not everyone will do it because most people won’t just take the first step which is just getting out there and falling flat on your face.”

    -Darby Rollins

    Time Stamp

    [01:13] Present yourself with confidence

    [03:59] The effect of the shift from Industrial economy to Knowledge economy to your health

    [07:09] Why Darby went into entrepreneurship

    [15:28] Your posture is important and has a huge compounding effect

    [17:08] Philosophy and the mindset that you need as an entrepreneur

    [19:10] The first thing to do when you have an Idea  

    [23:13] If you think you’re gonna fail, then probably you will

    [27:23] When you feel that your dream was completely shattered

    [30:13] Doing something for a greater cause

    [36:39] Several Different ways that you could get into selling on Amazon

    [39:30] Recommended book that made a great difference

    [42:09] Best way to connect with Darby

    [45:32] Where to get Exomend

    Get Exomend Here: http://exomend.com/

    Useful Links:

    Website >>> http://exomend.com/

    “The Millionaire Dollar, One Person Business” – Elaine Pofeldt >>> http://amzn.to/2CCgaXK

    Social links

    Facebook >>> https://www.facebook.com/DarbyRollins8

    Instagram >>> https://www.instagram.com/darbyarollins/

    Twitter >>>  https://twitter.com/darbyarollins

    Linkedin >>> https://www.linkedin.com/in/darbyrollins/

     

    The post TMM017: Turning an Idea into a Product with Massive Action appeared first on #twenty-mile-march.

    47 min
  • TMM016: Grow Your Business With FB Messenger Bots
    What worked for you yesterday, might become less effective, specifically email marketing.

    Mary is such an inspiration for hustlers, all of those who are aspiring to grow a business and be successful online by turning all her struggles into a massive success by applying the right mindset.

    To keep up technology, you need to adapt or get left behind. My mission is to help grow your business with conversational marketing.

    FB Messenger Chatbots are really cool!

    It is an honor to present to you my guest, Mary Kathryn Johnson who is an expert in  FB Messenger bots and conversational marketing. I was completely blown away by her methods of getting a lead with just one click without needing an email address.

    [18:04] Do you need to continue to buy courses and consume more information in order to take action? (hint: NOOO!)

    Messenger reduces the friction for marketers, which is always a good thing. You’ll be amazed how it can sustain your business by getting high quality and targeted leads for as low as $0.30 each.

    Mary Kathryn’s Messenger Funnels Chatbot

    Not only do we get real nerdy about chatbots, but we also talk about the mindset that every entrepreneur needs to have to face any challenge along the way.

     

    Who is Mary Kathryn Johnson?

    She has been featured on popular sites such as Entrepreneur On Fire, The Good Man Project,  Working Motherhood Top Tips and Women Taking the Lead. Mary Kathryn is the founder of Messenger Funnels, an author, entrepreneur, Facebook Messenger chatbot expert and a powerful mother. Mary Kathryn has done so much. It’s hard to summarize it all. She teaches individuals about parenting and business with her podcast, has a clothing business, and is a Messenger funnel marketer.

     If you want more content like this, here is the challenge for you.

    If you are intrigued by the topic that we talked about and would love to learn more, we will make another episode based on what you want to know about messenger chatbots. We will do a Q and A session to help you through this. All you have to do is comment right below this post or message me on Facebook, Instagram, Twitter, or Linkedin the strategy you’d like to learn.

     

    “If you’re gonna keep following squirrels, go for it. But I’m telling you, until you stop and you only follow one, and focus on that one, and take action on that one, until you do that, you will continue to be frustrated. You will continue following guru after guru, looking for your solution, looking for your dream, looking for the quick fix.”

    -Mary Kathryn Johnson

     

    Time Stamp

    [02:25] The start of Mary Kathryn’s entrepreneurial journey, the Big Idea,and the struggle.

    [07:34] An accountant’s wise words on a failing business (also her husband).

    [10:14] The email that came out of nowhere that started a whole new business Idea.

    [13:26] How Mary Kathryn presold a chatbot idea worth $2,000 while still figuring out how to do it.

    [18:04] Do you need to continue to buy courses and consume more information in order to take action?

    [22:08] Building a chatbot is a lot like planning a trip.

    [29:07] Case study about how a chatbot can help your business.

    [38:04] Facebook will never shut you down as long as you follow these rules

    [39:09] How to connect with Mary Kathryn.

    [41:20] If you want more content like this, here is the challenge for you.

    Useful Links

    Website

           >>> http://www.marykathrynjohnson.com/

           >>> http://messengerfunnels.com/   

     

    Blog >>> http://www.marykathrynjohnson.com/marys-blog

    MommyLoves Online store >>> https://www.cafepress.com/everythingmommyloves

    Podcast >>> http://www.parententrepreneursuccess.com/pepower-podcast/

    Email Address >>> [email protected]

    Social Media Links

    Facebook >>> https://www.facebook.com/PowerMamaMary

    Twitter >>> https://twitter.com/MessengerFunnel

    Instagram >>> https://www.instagram.com/parentepower/

    Linkedin >>> https://www.linkedin.com/in/mommyloves/

     

    The post TMM016: Grow Your Business With FB Messenger Bots appeared first on #twenty-mile-march.

    45 min
  • TMM015: How to be Seen as an Expert in your Chosen Niche with Kyle Gray
    Every entrepreneur has a story to tell.

    But I always feel overwhelmed with were to start and what to say the moment I begin thinking about creating content. My goal for you is that you will understand the framework and philosophy behind good content marketing from an expert in the field from this episode.  


    In this podcast episode with Kyle Gray, I am grateful for the overflowing wisdom that Kyle has shared. His methods are so effective that he has created massive results for his clients for their marketing dollars.

     

     

    What’s content marketing anyway?  …simply the creation of online material that doesn’t explicitly promote a brand, but stimulates interest in its products/services…

     

    This talk with Kyle will put you on a journey of discovering the secrets behind effective content marketing strategies for your business. We discuss the processes that will help you find your unique stories and make content marketing simple.

    Who is Kyle Gray?

    Kyle Gray is an entrepreneur and author of the book titled “The Story Engine: An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing”. He helps his clients with clear, concise, and actionable strategies to reap the benefits of inbound marketing. I’d say he’s a master storyteller and teaches how you can become one too.

    Timestamp:

    [01:28] The Thirty Thousand foot view of looking at content

    [06:20] Discover your dormant talent by using this technique

    [12:31] One of the biggest mistake that people make when approaching content marketing

    [13:13] Your ultimate differentiating factor from anybody else

    [14:58] Creating a clear content by understanding this one question

    [19:05] Remembering your past

    [21:20] One of the really good ways when keying in “deep reason why” posts

    [22:20] The feeling you get when your content will knock it out of the park

    [25:10] Why so many good drafts get deleted

    [26:16] Power of a BIG ambitious goal explained

    [31:10] The Proprietary Process in what we do

    [34:30] Comparing the Bad versus the Good way of presenting yourself

    [35:40] Process of taking people into a journey in your business

    [38:14] Kyle talks about branding what you do

    [42:05] Important key points not to miss

    [43:58] Different mediums and approaches to get your message out

    [47:08] The best way to connect with Kyle

    Useful Links:

    Website >>> http://thestoryengine.co/

    Blog  >>> http://thestoryengine.co/blog/

    Get a copy of Kyle’s book >>> “The Story Engine”

    Social Media Links:

    Facebook  >>>  https://www.facebook.com/kylethegray

    Twitter  >>>  https://twitter.com/kylethegray

    Linkedin >>> https://www.linkedin.com/in/kyle-gray-27055b33/

    Instagram >>> https://www.instagram.com/kylethegray23/

     

    The post TMM015: How to be Seen as an Expert in your Chosen Niche with Kyle Gray appeared first on #twenty-mile-march.

    50 min
  • TMM014: Master the Four Secrets of Leadership With Bryan Armentrout

    Are you a decision maker? Do you allow your team to make decisions and push them to be critical thinkers? 

    I had the opportunity to meet and talk with Bryan Armentrout who shows the importance of decision making and building relationship with your team for a better understanding of where they are coming from. 

    In most situations, it is better to wait and gather the facts, the reality and processed the situation with your team than to make emotional snap decisions.

    Why?

    Your decisions will either make you or break you. And it will have an impact on your company, subordinates, career, and family.

    This talk will help you identify your weakness as an employee and how to overcome it. As a manager, you will also be able to identify the type of workers you have, how to handle them, and how to improve their potential by providing avenues for them to grow professionally.

     

    Who is Bryan Armentrout?

    Bryan Armentrout is the author of “The New Manager Mindset: How to Master the Four Secrets of Leadership that College Doesn’t Teach You” (http://amzn.to/2EPNP2V)

    I highly suggest you get a copy of his book as it gives practical advice to turn your life around for your benefit, making a difference in your life and the people around you.

    His book helps companies and managers to be great decision makers. This will also help equipped employees with skills that boost their credibility and performance as highly qualified workers.

    As the Chief Executive Officer and owner of The Food Leadership Group, his team helps food companies deploy effective Food Safety and Quality systems

    You will learn the importance of team, decision making, and what quality assurance is to the company.

    Please leave a comment, share, and subscribe. 

     

    Time Stamp

    [1:08] Your plan when you’re young actually changes in time.

    [3:51] You can make money no matter how small your business idea is: renting vending machines to stores for a commission.

     [6:32] Why managers need to know the principle behind the 10-80-10 rule and how to identify people in this category.

     [9:22] How evaluating your daily routine can give you insights on what you want to do next in your career.

    [12:40] Sometimes managers need to sit back and let the team work out the solutions to the problem.

    [12:48] ASK: what can we do about that?

    [13:15] Involve the members in the decision-making process so they will develop critical thinking skills.

    [17:11] Realization: if you do everything correct in your job no one notices.

    [21:15] We are born with a “Blank Slate” and we need information to understand why things operate in a certain way.

    [22:55] The process of building products and what consumers really want

    [25:49] Avoid the trap of internal evaluation

    [27:10] Two possible reasons why consumer complains

    [30:36] Analyze why the system fails when it is supposed to be working.

    [32:13] What matters is how you do things and modify it over time.

    [35:48] Life can be more difficult without your morning rituals which is the same at work or business

    [39:19] To improve quality of product, you must consider having management conversations with the right  person or the management team.

    [46:43] It really doesn’t matter if you’re making cheese or house or even software product. There’s always four stages to how something is made.

    [48: 22] The skills in building the company are different from the skills in running the company.

     

     

    Useful Links:

    Website: https://www.foodleadershipgroup.com/

    Facebook: www.facebook.com/bryan.armentrout

    Facebook Page: https://www.facebook.com/FoodLeadershipGroup/

    Twitter:  https://mobile.twitter.com/BryanArmentrout

    LinkedIn: https://www.linkedin.com/in/bryanarmentrout

    Book: http://amzn.to/2EPNP2V

    The post TMM014: Master the Four Secrets of Leadership With Bryan Armentrout appeared first on #twenty-mile-march.

    52 min
  • TMM013: What I Do When I Feel Blocked with Tara Green
    Ever feel like nothing is working out for you?

    I interview Tara Green who has the skills to help you find clarity and make your life better. I know that sounds like hype, but the work she does gets to the core of what’s holding you back. I have seen Tara do emotional work with me and it has moved internal blocks that have been in there for years.

    Tara is a very empathetic person and has an incredible potential to help others. In this podcast, she talks about emotions, the blocks from getting what you desire and how she processes energy.

    This talk will not only help entrepreneurs, but ordinary people to stay on track and achieve your goals.

    Tara will give you clarity from where you are now to what you intended to achieve. She also gives you insights on how she was able to work with celebrities despite of her self doubts and beliefs. Plus, a preview on what it feels like to live the RV life (which I’m really curious about)

    Who is Tara Green?

    Tara Green is an entrepreneur, energy worker, YouTube vlogger, snowboarder and spirituality coach. She works with artists, celebrities and women in creating a life without limits simply by being who they are and following their magic.

    Please leave a comment, share, and subscribe. Enjoy

    Timestamp

    [03:13] The Number 1 thing to be done when feeling down to get back up

    [03:51] Finding out how you feel about something

    [04:44] People Normally don’t do this especially men

    [06:24] Beginner’s guide to connecting with your real voice

    [08:01] Do this When tension and worry gets really bad

    [10:30] The opposite thing happens when you connect to your negative thoughts

    [11:52] What to do when everything feels like crap and BS

    [16:30] Meditation without sitting for an hour and examples

    [18:51] Entrepreneurship: Tara tells us about her business

    [21:37] Tips on how to work with Celebrities

    [25:50] “Did you have any doubts and fear when this opportunity has landed into your lap?”

    [26:47] The critical moment that everybody has had in their life

    [27:52] Saying YES to an opportunity without listening to your small voice

    [28:17] Importance of writing things down

    [30:04] Mapping out where you want to go

    [34:26] The feeling when you are in harmony with the things you’re asking for

    [35:15] Energy work for clarity

    [36:47] What it’s like to have a Digital Nomadic Lifestyle

    [39:30] How cats and pets can help in RV traveling

    [42:00] Retirees wonder how could it be possible to travel when you are still young

    [43:00] Tips on getting internet connection on the road

    [43:10] Starbucks is your BFF

    [45:00] Importance of internet consistency as an entrepreneur

    [46:45] Best way to connect with Tara

     

    Useful Links:

    Website: >>> http://www.radiantgoddesscollective.com

    Social Media Accounts

    Facebook >>> https://www.facebook.com/tarasheagreen

    Instagram >>> https://www.instagram.com/tarasheagreen

    Youtube Channel >>> https://www.youtube.com/c/TaraGreenLifestyleAlchemy

    Tumblr >>> http://radiantgoddesscollective.tumblr.com

     

     

     

    The post TMM013: What I Do When I Feel Blocked with Tara Green appeared first on #twenty-mile-march.

    48 min
  • TMM012: All about Customer Success with Natalie Webster
    Are you losing money from poor customer service?

    Did you know that customer success can cost you nothing? Setting up a customer service team can make your business more money by plugging the leaks.

    I didn’t realize the many ways that customer success could increase sales and decrease refunds until I spoke with Natalie.

    If you are at this stage in your business, this would be a good show to listen to.

     

    My favorite tips were to setup an email address with a real person’s name attached instead of making it a generic customer service email. I also like how much Natalie talked about making a human connection and building relationships. I think that’s a key takeaway for any business.

    Natalie was super generous and put together an amazing strategy guide for “Customer Success”.

    Get it here >>> http://twenty-mile-march.com/priorityexperts

    Transcript

    [0:46] What is customer success?

    [3:11] Is customer success a new term?

    [4:33] A sales strategy: funnels, failed invoices, and support reps

    [6:27] Would you pay me $5,000 a month to go hunt down $20,000 a month?

    [7:48] Have a human connection in your funnel to increase sales

    [9:30] Tip: Use a customer success person email address

    [11:08] Have a FB Messenger Bot option to talk to a human

    [13:30] Call the customer immediately when they watch 75% of the pitch

    [15:01] Usually it takes 4 touches before a customer will buy from you

    [16:40] Please don’t pressure them to buy, because that increases refund rates

    [18:32] A chatbot could qualify the lead before a sales call

    [20:09] Customers want to be comforted and nurtured

    [22:34] Don’t disconnect sales and support teams

    [24:24] The number of support tickets that get closed doesn’t matter

    [27:16] Be a human and don’t follow a cumbersome script

    [29:05] Don’t overuse macros, because they are impersonal

    [30:54] Community management is super important

    [31:56] Please moderate and respond to social media comments

    [35:11] It takes about 3 months to build trust in a community

    [36:45] Lots of ways to support customers on social media

    [39:08] A chatbot could help a business with damage control

    [43:07] Building a customer success team

    [46:52] Solve problems and apply critical thinking

    Bonus: Your Free Guide on “Customer Success”

    Natalie was super generous and put together an amazing strategy guide for “Customer Success”.

    Get it here >>> http://twenty-mile-march.com/priorityexperts

     

    Priority Experts Links

    Website >>> http://priorityexperts.com

    Social Media Accounts

    Facebook >>> https://www.facebook.com/PriorityExperts/

    Instagram >>> https://www.instagram.com/priorityexperts

    Linkedin >>> https://www.linkedin.com/in/natalie-webster-68a51a122

     

    The post TMM012: All about Customer Success with Natalie Webster appeared first on #twenty-mile-march.

    50 min
  • TMM011: CJ and Eric – Ecommerce Special Episode
    I had the wonderful opportunity to pick the brains of two ecommerce rock stars.

    Thankfully they allowed me to record our conversation for all of you. You’ve got to hear how Eric turned an $8,000 scam into a 6-figure business. He is the definition of persistence and hard work.

    CJ shares so much wisdom in this episode with her view as treating business as a spiritual path for personal development. I want to thank them both again for sharing their stories of entrepreneurship.

    What was the most important thing that you learned from this episode?

    TIMECODE

    [2:24] CJ’s first business didn’t fit her unique genius

    [6:00] Have no regrets

    [8:14] How Eric got scammed for $8,000

    [12:29] Always do your due diligence when making an investment

    [14:04] Eric pivoted and took an $8,000 domain name and created a real business that generated over $200,000

    [17:25] CJ always knew she was an entrepreneur at heart. Are you?

    [19:03] Analogy of growing a business is like raising a child

    [21:08] The key secret to success is learning How to Fail

    [22:16] You are NOT your business (an important distinction)

    [24:07] Treat business as a spiritual path

    [25:17] Tip: Keep your day job when you’re just getting started

    [26:48] Happiness should be a key performance indicator for your business’ success]

    [28:14] Cultivating curiosity is an important business skill

    [29:46] You’ve got to focus on one thing

    [32:28] Just make a choice and try it

    [34:17] Indecision is the same as not trying

    [35:42] A community of support is important for success

    [37:06] Try a lot of things and see what you like

    [38:40] Find your passion and change the world

    [40:01] What’s your purpose with consuming more information?

    [42:01] FOMO (Fear of Missing Out)

    [42:18] You must take action

    The post TMM011: CJ and Eric – Ecommerce Special Episode appeared first on #twenty-mile-march.

    46 min
  • TMM010: Eric Finnigan – Email Marketing Expert
    I was honored to interview Eric and really enjoyed the energy of the podcast. He is a wealth of information and we cover a range of topics from mindset to marketing during the show. I can’t wait to learn more from him in Ibiza. I listed our topics below so you can quickly jump to the specific time, if something sparks your interest.

     

    Show notes

     

    01:12     How did you become the e-mail marketing expert?
    03:00     Do you have to be a good writer to be good at copy?
    05:35     How does Eric currently generate leads? (and 14:10)
    06:33     Eric’s green light formula for making money in B2B.
    08:40     What are you e-mail open rates?
    09:40     The number of e-mails in Eric’s drip sequences.
    11:00     Are your e-mails custom?
    14:50     Why your website is not important to your customers.
    17:55     Honesty is the answer.
    18:35     Understanding the customer is so important.
    20:10     Quite arguing with reality!!!
    22:25     Energy and being present analogy
    24:12     Explain your study of “Circling”
    26:47     Is depression genetic or is it environmental?
    32:00     Is circling just being present?
    35:15     Owning your experience
    36:40     “Choronoligizing” my unknown Ninja skill.

     

    Links:

     

    Website http://www.autopilotemail.com/
    LinkedIn https://www.linkedin.com/in/ericfinnigan1/
    Facebook https://www.facebook.com/eric.finnigan.7
    Ibiza http://ibizareset.pagedemo.co/

     

    The post TMM010: Eric Finnigan – Email Marketing Expert appeared first on #twenty-mile-march.

    39 min
  • TMM009: Jonathan Toker – Ups and Downs of Entrepreneurship
    Jonathan has a way of speaking that really draws me in.

    He really has the gift of gab and I admire that in him.

    He advises all of us to keep taking action and build systems. I for one am going to take him up on his advise and build a routine that I can stick to.

    There is a snowballl effect that in the moment doesn’t seem like much. Gary Vee says that nobody was watching his Wine Library TV program at first. Look at where Gary Vee is today. Huge.

    Keep on your Twenty Mile March and build your dreams. Fail. Try again. Iterate. Fail.

    These are the “Principles” that billionaire Ray Dalio writes about.

    Life your life.

    Leave us a review over on iTunes, if you like this podcast.

    Timecode

    2:00 Build a connection website Hihub for LA
    3:00 Solution to getting healthcare tech into healthcare
    4:00 Learning how to fail
    5:00 Why Hihub didn’t work
    6:00 Confidence around powerful people
    7:00 An idea that the skilled nursing facility came up with
    8:00 Another failed attempt at contacting doctors
    9:30 Sponsor: Monk Messenger Bots 
    10:30 Homecare niche is interesting
    11:00 Cold calling was training. Vocus.io to do autofollow-ups.
    12:00 Sales learned from Grant Cardone about sales
    13:00 (Really fun talk) Nice guy in TX
    14:00 It’s taking way too long to get this far
    15:00 Focus like a hound
    16:00 Ego getting in the way for men
    17:00 Process goals vs goals, habits, routines, pomodoros
    18:00 Reading some good books
    19:00 Pavloc for developing habits

    Sponsor: Monk Messenger Bots

    “We help Physical Therapy Clinics grow their pracitce by starting connversations on your Facebook page automatically despite growing competition from HOPTS and POPTS” Visit http://monkbots.com to learn more.

    Links:
    The Foundation
    Music:
    Luke the Knife
    Mix 29 – Insta Party… Just Add Water

    The post TMM009: Jonathan Toker – Ups and Downs of Entrepreneurship appeared first on #twenty-mile-march.

    20 min
  • TMM008: Daniel Hicks – Poster Child for the 20 Mile March

    Daniel Hicks is the founder of TTB Tamer, which is a software that helps microbreweries report their tax obligations. His software helps track the amount of alcohol a brewer produces and creates all the forms to be sent into the government. I was impressed at how Daniel followed the formula from The Foundation and (surprise! It works…) ended up creating a SaaS. I think the biggest takeaway for me was his persistence and single-minded focus. He wanted to create a SaaS that helped microbreweries and didn’t stop moving forward. Daniel could have quit so many times, but he didn’t, and so he has a company now and he was able to quite his day job.

    Leave us a review over on iTunes, if you like this podcast.

    Timecode

    03:00 Friendly niche. All microbreweries want to help each other out.
    06:00 How Daniel contacted the market (E-mails scraped from brewery association)
    07:30 How Daniel caught the entrepreneurship bug
    09:15 Daniel finds the core problem/idea
    09:45 Don’t get too big. It’s hard to execute the idea when you have no money.
    12:00 How he built the MVP.
    13:15 Found his developer was already his roommate
    15:30 Customers were told that he will fix the problems they find in the software
    17:00 Daniel sends 10-20 e-mails a day and chips through his list of 6,000 brewers
    19:00 Daniel’s lead gen funnel = FB ad > email optin > PDF > teaching sequence
    20:43 Scaling problems
    21:45 Daniel likes to respond to customer emails in 2-3 minutes
    23:00 How Daniel will expand into the related wine/spirit markets
    24:30 The longterm vision of his company
    25:40 Joy from simply doing what you want to do.
    26:45 Keep it practical yet fun
    28:00 The biggest struggle has been just to keep going even on tough days
    30:00 The habits that Daniel kept while working a full time job

     

    Links:

    Daniel Hicks [email protected]
    Website http://www.ttbtamer.com/

    The post TMM008: Daniel Hicks – Poster Child for the 20 Mile March appeared first on #twenty-mile-march.

    33 min

About 20 Mile March Podcast

From the publisher's feed

We feature the stories of entrepreneurs and marketers, especially beginning SaaS companies.