Customer Service Academy

20: Personalizing Brand and Service With Marketing Leader Charity Bradley


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In this episode, I interview Charity Bradley, marketing leader, about brand and the customer experience.  We talk about personalized service, marketing, and digital experience in this evolving economy.

  1. Keep these 4 pillars in mind:  Hospitality, value, interactions, and service recovery

  2. Merchandize well and make sure customers have a great selection from which to choose

  3. Everything about a visit impacts the service experience - right down to the bathrooms

  4. Are all interactions must be welcoming and friendly

  5. Involve your team in the "why"

  6.  

    Make things incredibly easy for customers

     

  7. Communicate quickly with customers - especially on digital

It's time for the great service comeback!

 

Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants.  He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement.  Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.

 

Tony Johnson Customer Service Expert | Author | Trainer | Speaker

 

Check out my FREE Resources and Training Tools:

Web: https://www.igniteyourservice.com/

YouTube: https://www.youtube.com/c/RecipeforserviceNet

Twitter:  https://twitter.com/ServiceRecipe

Instagram: https://www.instagram.com/recipeforservice/

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Snap Chat: https://www.snapchat.com/add/thetonyjohnson

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Customer Service AcademyBy Tony Johnson

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