This week on Direct Approach, Wayne Moorehead sits down with David Schmidt, CEO of LifeWave and holder of over 130 patents. David shares how innovation, resilience and vision have driven LifeWave to 20 years of success in regenerative science and direct selling. Learn how he navigated challenges, fostered a culture of cutting-edge innovation and is shaping the future with bold advancements in AI, robotics and clean energy. Don't miss this inspiring conversation on building a generational business.