In this episode, Chris Alba, a music industry veteran with 20 years of experience, shares the top 12 lessons he's learned from working closely with the world's top musicians, agents, and brands. From the importance of having a mission and performing like a headliner, to the significance of mastering your craft and embracing advertising, Chris distills vital insights to help aspiring artists navigate their career paths. Additionally, Chris discusses the impact of health, financial wisdom, and the need for remarkable content in building a sustainable music career. Join Chris as he offers a deep dive into the hidden secrets of the music industry's elite.

00:00 Introduction: The Secrets of Top Music Artists

01:54 My Journey in the Music Industry

05:48 Top 12 Lessons from 20 Years in Music

05:52 Lesson 1: Make It for You First and Keep It Fresh

08:16 Lesson 2: Have a Mission

09:25 Lesson 3: How Many People Can You Bring to the Party?

11:06 Lesson 4: Perform Like You're Already a Headliner

15:25 Lesson 5: The Greats Are Equally Good at Advertising and Branding

18:43 Lesson 6: Your Point of View and Taste Is Everything

20:27 Lesson 7: Save Your Money or Invest in Real Estate

21:33 Lesson 8: Don't Quit Your Day Job Until It's Time

23:51 Lesson 9: Own Your Masters

24:13 Lesson 10: Health Is Paramount

25:50 Lesson 11: It's All About Obsession

27:28 Lesson 12: Make It Remarkable

28:56 Conclusion: Final Thoughts and Resources

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