After interviewing thousands of franchise prospects, I started noticing the same patterns—the same mindset traps that stop people before they even start.

In this episode, I dive into two big ideas:

• A principle that explains why most new entrepreneurs don’t replace their salary for years (and why that’s normal)

• A 4-part framework to defeat the invisible enemies that kill momentum before it begins

If you’ve been sitting on the fence, waiting, planning, overthinking.

This episode might hit a nerve.It’s not fluffy. It’s not easy. But it might be the perspective shift you need.