For all of social media’s ills, there’s an equal amount of things to love.

When I think of Emily Rose, I think of a light, fun, intellectual, critically thinking millennial who has deservedly exploded on TikTok. Not only that, she also has a wildly popular podcast called It’s Become a Whole Thing, and a book deal with Simon and Schuster!

As a social media influencer speaking on behalf of the hoi polloi, Emily is as much a crisis communicator as I am, and today she and I are diving into the world of Bennifer, Taylor Swift’s private jet story, what you need to know about Vanderpump Rules, and our differing opinions on Will Smith’s future. If pop culture is your “Superbowl,” trust me when I say you don’t want to miss this one!

Key Points From This Episode:

• What led Emily to the world of social media as a career path.

• Emily shares the evolution of her journey as a social media influencer.

• The (very exciting) book Emily will release next year. 

• How to use Patreon.

• No Reddit?

•  Bennifer’s public relationship; the focus of one of Emily’s first viral videos. 

• The Taylor Swift private jet story (and why Emily is currently not speaking to her).

• Details coming out now about the Johnny Depp and Amber Heard case. 

• The Vanderpump Rules symposium Emily created.

• What you need to know about Vanderpump Rules. 

• Our differing opinions on Will Smith’s future. 

• Indestructible PR tip. 

 

Tweetables:

 

“TikTok is a response to the glossy perfection that we’ve all gotten pretty disenchanted with.” — Emily Rose [0:07:55]

 

“You don’t have to feel ashamed that you’re not always grateful and wanting to do sun salutations. You really can just let it all hang out and be your messy, petty self.” — Emily Rose [0:10:45]

 

“Everything in pop culture right now is geared towards early 2000s nostalgia.” — Emily Rose [0:18:12]

 

Links Mentioned in Today’s Episode:

 

Emily Rose on TikTok

The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. 

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Click here to subscribe to Molly's live events.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• ...