Please find some links and notes from the 2 Regular Guys Podcast. It has been over 4 years and we are excited to bring you our 200th Episode. In celebration of the 200th Episode, Terry and Aaron are going to give you 200 Niche Markets and share your ideas that you submitted via the hashtag #200NicheMarkets. This will be a fun and fast paced episode with lots of great ideas for new markets to explore.
Sponsored by: Equipment Zone and Pic The Gift
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past 4 years, 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!
News Items
TSC Announces Partnership with Dov Charney - TSC Apparel announces an exclusive partnership with designer Dov Charney and his clothing line, Los Angeles Apparel. The former American Apparel CEO’s new brand is a line of basics crafted and manufactured in South Central Los Angeles.
Shoutouts
Marshall Hamilton from Kids Play Graphics is a regular listener and stopped by the Equipment Zone booth at ISS Atlantic City to say hello.
Izabella Pintarich another regular listener with Solid Stitch Embroidery was in one of Aaron's seminars in Atlantic City.
200 Niche Markets (or as many as we can talk about in one hour!)
What is a niche market? This is a narrowly focused slice of the market that you know and understand intimately, and have the potential of owning this market. And of course, the potential of expanding this market ever wider and ever wider. Compared to the shotgun approach, everyone is my customer, this is laser focus with the potential of reaching everyone involved in that focused market.
The purpose of this conversation. We’re not necessarily suggesting you jot down a niche and build your business around it. If you love an idea, by all means, go for it. But we’re attempting to get your creative juices flowing to create your own niche in the marketplace. And if one or more of our ideas helps you to match up a personal passion with your business, all the better.
* Pillow Cases as a product line - Sometimes it’s not just a niche market but a niche product category as well. East Coast printer who prints anniversary, just married and a variety of other pillow cases through their website. This is best suited to DTG printing.
* Hot Air Ballooning - they need jackets, it's cold up there. They love lots of colors and big designs! (Tweet from Erich Campbell)
* Bachelor/Bachelorette Parties - Suggested in one of my Niche Market seminars. If you’ve ever been to Vegas, you’ve seen these shirts. Contact wedding and party planners and offer to do shirts for bachelor/bachelorette party, wedding party, etc., paying a commission to the party planner.